Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Stan Maklan"'
Publikováno v:
Psychology & Marketing. 38:1608-1627
Past research offers inconsistent evidence on whether CSR is an effective service recovery strategy. Current debates overlook the signals that service failures send about the company, and their interplay with CSR. We propose a moderated mediation mod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fdfa325f8eb1404207d986634f0ef9c4
https://doi.org/10.1002/mar.21531
https://doi.org/10.1002/mar.21531
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Reade
Publikováno v:
Industrial Marketing Management. 60:173-186
The purpose of this paper is to develop and apply a methodology for identifying, assessing and segmenting customers for business solutions. Firstly, criteria for evaluating solution customers are identified from the literature. These criteria are the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d5c41a5d9a6b3808b3f3776a43469ded
https://doi.org/10.1016/j.indmarman.2016.03.004
https://doi.org/10.1016/j.indmarman.2016.03.004
Autor:
Francis Buttle, Stan Maklan
Publikováno v:
Customer Relationship Management ISBN: 9781351016551
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc209d4920cafe8a79ff23daa0c613f7
https://doi.org/10.4324/9781351016551-3
https://doi.org/10.4324/9781351016551-3
Autor:
Stan Maklan, Francis Buttle
Publikováno v:
Customer Relationship Management ISBN: 9781351016551
Customer Relationship Management
Customer Relationship Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ddb796eb5a528b57c0d1bdb8b6aef51
https://doi.org/10.4324/9781351016551-4
https://doi.org/10.4324/9781351016551-4
Autor:
Stan Maklan, Francis Buttle
Publikováno v:
Customer Relationship Management ISBN: 9781351016551
Customer Relationship Management
Customer Relationship Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6db796f8ae9058b9e4217e117368808f
https://doi.org/10.4324/9781351016551-18
https://doi.org/10.4324/9781351016551-18
Autor:
Francis Buttle, Stan Maklan
Publikováno v:
Customer Relationship Management ISBN: 9781351016551
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c85bc8956ac79628091fd89d4cc7e2e1
https://doi.org/10.4324/9781351016551-21
https://doi.org/10.4324/9781351016551-21
Autor:
Francis Buttle, Stan Maklan
Publikováno v:
Customer Relationship Management ISBN: 9781351016551
Customer Relationship Management
Customer Relationship Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39e2f0846e4b0c870cbb2ccc3cd783b0
https://doi.org/10.4324/9781351016551-9
https://doi.org/10.4324/9781351016551-9
Autor:
Francis Buttle, Stan Maklan
Publikováno v:
Customer Relationship Management ISBN: 9781351016551
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b27810926715bd8cd406d1645ea2066
https://doi.org/10.4324/9781351016551-12
https://doi.org/10.4324/9781351016551-12