Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Stacey Brennan"'
Publikováno v:
International Journal of Health Policy and Management, Vol 12, Iss Issue 1, Pp 1-4 (2023)
Marketing responses to sugar-sweetened beverage (SSB) taxes are understudied in the literature. Previous research has been limited to examining price and advertising, in particular promotions responses. Forde et al advocate for a focus on exploring a
Externí odkaz:
https://doaj.org/article/28d52092da0d4c4cbe5dd2d6983ba27f
Publikováno v:
International Journal of Consumer Studies. 46:2020-2040
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c5435e37184d6d53544f988c775c82d
https://doi.org/10.1111/ijcs.12770
https://doi.org/10.1111/ijcs.12770
Publikováno v:
European Journal of Marketing. 56:31-71
Purpose Online consumer complaint behaviour that is observable to other consumers provides the firm with an opportunity to demonstrate transparency and service quality to the public eye. The purpose of this paper is to assist practitioners with a str
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d905187b28bca9a2bccc5b2069d55194
https://doi.org/10.1108/ejm-07-2020-0517
https://doi.org/10.1108/ejm-07-2020-0517
Publikováno v:
International Journal of Health Policy and Management.
Marketing responses to sugar-sweetened beverage (SSB) taxes are understudied in the literature. Previous research has been limited to examining price and advertising, in particular promotions responses. Forde et al advocate for a focus on exploring a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f506382a53e97f3e8273b8aed193b780
https://doi.org/10.34172/ijhpm.2022.7638
https://doi.org/10.34172/ijhpm.2022.7638
Publikováno v:
Journal of Marketing Management. 37:1027-1057
The visual cues of websites have been found to affect consumer attitudes and behaviours. Facebook business pages (FBPs) also exhibit visual cues, several of which are pertinent to consumers conside...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::299c1f2f4b9073b120945d72d0081c34
https://doi.org/10.1080/0267257x.2021.1934085
https://doi.org/10.1080/0267257x.2021.1934085
Publikováno v:
Journal of Brand Management. 28:221-239
We examined the effect of vowel sounds contained in spokesperson names and spokesperson gender on consumer perceptions of spokesperson personality and brand personality evaluations. Using an experimental design across three studies, we found that whe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07341c2f69575a668b83a5daf04a9b04
https://doi.org/10.1057/s41262-020-00218-2
https://doi.org/10.1057/s41262-020-00218-2
Publikováno v:
Marketing Letters. 32:61-73
This research introduces an immorality-indulgence priming effect, whereby the presence of immorality symbols (i.e., devil, hell, serpent) versus morality symbols (i.e., angel, heaven, saint) in advertising increase consumer indulgence. Study 1 examin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0cbcea18cd5b34bd980d57f9cfb0718
https://doi.org/10.1007/s11002-020-09544-6
https://doi.org/10.1007/s11002-020-09544-6