Zobrazeno 1 - 10 of 119 pro vyhledávání: '"Srinivas Venugopal"'
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How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective
Autor: Srinivas Venugopal, Ronika Chakrabarti
Publikováno v: Journal of Macromarketing. 42:292-307
A defining societal challenge in the era of climate change is ensuring consumption adequacy in subsistence communities. To understand the intricacies of this challenge, we have conducted an ethnographic study of a low-income community that relies on
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d1581e7bcce99e595ff27572054c9ffd
https://doi.org/10.1177/02761467211070985
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3
Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: An institutional work perspective
Autor: Gaurav Raghubanshi, Srinivas Venugopal, Gordhan K. Saini
Publikováno v: Industrial Marketing Management. 97:21-34
Social enterprises can play an instrumental role in addressing major societal challenges in subsistence marketplaces through the creation of shared value. However, there are many social barriers in subsistence contexts that exclude vulnerable groups
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a677985b86c423dd93eeb56f00b65a19
https://doi.org/10.1016/j.indmarman.2021.06.009
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Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers
Autor: Clifford J. Shultz, Charlene A. Dadzie, null Nguyen Thi Tuyet Mai, Roland Gau, Diane Holt, Andrés Fernando González Barrios, Srinivas Venugopal, Samuelson Appau, Laurel Steinfield
Publikováno v: Journal of Public Policy & Marketing. 40:262-284
Environmental disruptions, such as extreme weather events or poisoning of natural resources, are increasing in frequency and intensity. These critical global problems demand market- and policy-based solutions. Adopting a Transformative Consumer Resea
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::727a46c72431cc5ac943b2a69b8623d0
https://doi.org/10.1177/0743915620976563
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8
Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts
Autor: Madhubalan Viswanathan, Srinivas Venugopal
Publikováno v: Journal of Public Policy & Marketing. 40:336-353
Millions of women entrepreneurs in subsistence contexts face consumption constraints while embedded in strongly patriarchal social institutions. In these contexts, the place for women is believed to be within the home as homemakers and not in the mar
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::26d6f3fe41aeccc63c989f73d92dbbe1
https://doi.org/10.1177/0743915620953821
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9
Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach
Autor: Anaka Aiyar, Srinivas Venugopal
Publikováno v: Journal of Business Ethics. 164:243-260
Making transformative services such as healthcare accessible to low-income consumers is an ethical challenge of vital importance to marketers. However, most low-income consumers across the world are excluded from the market for such transformative se
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fcd22441a7a53ce94d96713a98b7362a
https://doi.org/10.1007/s10551-019-04275-9
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10
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Autor: Roland Gau, Rita de Cássia de Faria Pereira, Samuelson Appau, Srinivas Venugopal, Kevin L. Sample
Publikováno v: Journal of Business Research. 100:400-409
This paper explores the impact of environmental disruptions on traditional livelihood practices in subsistence communities. Our research was conducted in a South Indian fishing community, which has faced several environmental disruptions over the las
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b1232797f266b60a11ca8db1c8918ad5
https://doi.org/10.1016/j.jbusres.2018.12.023
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