Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Sridhar N. Ramaswami"'
Publikováno v:
International Journal of Research in Marketing. 39:927-946
In this research, using a capability perspective, we first define innovation based, strategic flexibility (ISF) as consisting of three lower-level capabilities- market sensing,resource reconfiguration, and proactiveness; then link it to new-product/i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6858de094c6bb37ff8cafd95151d9bc
https://doi.org/10.1016/j.ijresmar.2021.11.005
https://doi.org/10.1016/j.ijresmar.2021.11.005
Publikováno v:
Marketing Letters. 32:165-178
To meet short-term earnings targets, firms often engage in real earnings management practices (REM) such as reducing advertising expenses and running sales promotions. Since these practices can hinder Chief Marketing Officers (CMOs) in building and m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b79c7ab91c9fdcd8f37991f3a8375db1
https://doi.org/10.1007/s11002-021-09560-0
https://doi.org/10.1007/s11002-021-09560-0
Publikováno v:
Journal of the Academy of Marketing Science. 46:744-766
Drawing from the marketing capabilities and innovation literatures, we identify aprocess by which a firm's entrepreneurial orientation impacts profits and show that it is dependent on marketing capabilities. Using a half-longitudinal design we integr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::95792d0bce142f1fd760a9b5a1cc0c98
https://doi.org/10.1007/s11747-017-0574-1
https://doi.org/10.1007/s11747-017-0574-1
Publikováno v:
Journal of Indian Business Research. 8:180-204
Purpose This research aims to examine two constructs that define loyal brand relationships – greater resistance to changing their brand beliefs and attitudes (resistance to change) and greater willingness to shun competitor brands (determinism). Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::722ad87567beaa5628a245c535a8f692
https://doi.org/10.1108/jibr-11-2015-0115
https://doi.org/10.1108/jibr-11-2015-0115
Autor:
Sridhar N. Ramaswami, S. Arunachalam
Publikováno v:
IndraStra Global.
In many product categories, consumers show divided loyalty to more than one product. There are two key gaps in the extant literature regarding divided loyalty. First, previous studies have focused on the behavioral aspect while ignoring the attitudin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::850be70f965247b1db8667ba64b8eefb
https://igi.indrastra.com/items/show/35597
https://igi.indrastra.com/items/show/35597
Publikováno v:
Journal of the Academy of Marketing Science. 46:767-767
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e32de13c6d65de0f88dc85b53bc047fc
https://doi.org/10.1007/s11747-018-0576-7
https://doi.org/10.1007/s11747-018-0576-7
Publikováno v:
Journal of the Academy of Marketing Science. 37:97-116
While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998; Journal of Marketing 63:168–179, 1999). Using a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36c9ce28a203c7916e978433ed318ca4
https://doi.org/10.1007/s11747-008-0120-2
https://doi.org/10.1007/s11747-008-0120-2
Publikováno v:
European Journal of Information Systems. 16:54-65
Electronic mail (e-mail) and instant messaging (IM) systems represent two communication technologies that are potentially substitutable. A unique feature of e-mail and IM is that their value to an individual user increases as the number of other peop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4dd58bc86acce0a13a99fb3007b6c0b7
https://doi.org/10.1057/palgrave.ejis.3000657
https://doi.org/10.1057/palgrave.ejis.3000657
Publikováno v:
Journal of Marketing Theory and Practice. 15:41-51
This study examines the impact of retailer equity (specifically image and familiarity dimensions) on the cognitive processes employed by consumers receiving varying levels of strength of negative word of mouth (WOM) about retail entities. The main th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78a95b9fe768eeff752dafd5dc59c2a7
https://doi.org/10.2753/mtp1069-6679150103
https://doi.org/10.2753/mtp1069-6679150103
Publikováno v:
International Journal of E-Business Research. 1:51-57
This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11fd1dca16a0ec735f6097c84ceabac8
https://doi.org/10.4018/jebr.2005100104
https://doi.org/10.4018/jebr.2005100104