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This study aims to analyze the factors influencingpurchasing BTS Meal products at McDonalds Indonesia. The factors tested in this study wereco-branding, pricing, and advertising. The data used in this study are primary data obtained from the results
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc1e722a68c68ac8aced2acc115d4bcc