Prekės ženklo globalumo suvokimo įtaka vartotojų sprendimui pirkti

Autor: Jurkevičiūtė, Indrė

Besitęsianti rinkų globalizacija ir auganti konkurencija globaliu mastu verčia tarptautines įmones keisti savo strategijas – rinktis globalius prekių ženklus. Skirtingose šalyse vartotojai gali skirtingai suvokti globalius prekių ženklus.

Externí odkaz: http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2010~D_20140626_200139-74576/DS.005.0.01.ETD

The influence of children on family purchasing in Lithuania and Azerbaijan

Autor: Vytautas Dikčius, Anahit Armenakyan, Gintarė Jonynienė, Justina Gineikienė, Sigitas Urbonavičius

Publikováno v: Organizations and markets in emerging economies, Vilnius : Vilniaus universiteto leidykla, 2014, vol. 5, no. 2, p. 79-96
Organizations and Markets in Emerging Economies, Vol 5, Iss 2 (2014)
Organizations and markets in emerging economies 2014, Vol. 5, no. 2(10), p. 79-96.

In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing decisions. However, their influence varies depending on the products and cultures, and many particularities of this phenomenon rema

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0c55b8d6d52879abd054e1225c54a6cd
https://repository.vu.lt/VU:ELABAPDB5077387&prefLang=en_US