Zobrazeno 1 - 10
of 149
pro vyhledávání: '"Spotts, Harlan E."'
Publikováno v:
In Journal of Business Research November 2022 152:387-397
Publikováno v:
Journal of Advertising, 1997 Oct 01. 26(3), 17-32.
Externí odkaz:
https://www.jstor.org/stable/4189039
Autor:
SPOTTS, HARLAN E.1 hspotts@wne.edu, WEINBERGER, MARC G.2 marcw@isenberg.umass.edu, WEINBERGER, MICHELLE F.3 m-weinberger@northwestern.edu
Publikováno v:
Journal of Advertising Research. Mar2020, Vol. 60 Issue 1, p104-116. 13p.
Autor:
Weinberger, Marc G.1, Spotts, Harlan E.2
Publikováno v:
Journal of Marketing. Jan89, Vol. 53 Issue 1, p89-94. 6p. 1 Diagram, 1 Chart.
Autor:
Weinberger, Marc G.1, Spotts, Harlan E.2
Publikováno v:
Journal of Advertising. 1989, Vol. 18 Issue 2, p39-44. 6p.
Autor:
Spotts, Harlan E., Weinberger, Marc G.
Publikováno v:
European Journal of Marketing, 2010, Vol. 44, Issue 5, pp. 591-609.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/03090561011032289
Autor:
Schoonmaker, Mary G.1 mary.schoonmaker@wne.edu, Spotts, Harlan E.1
Publikováno v:
Marketing Management Association Annual Conference Proceedings. Fall2016, p24-28. 5p. 1 Chart, 1 Graph.
Autor:
SPOTTS, HARLAN E.1 harlan.spotts@wne.edu, WEINBERGER, MARC G.2 marcw@isenberg.umass.edu, WEINBERGER, MICHELLE F.3 m-weinberger@northwestern.edu
Publikováno v:
Journal of Advertising Research. Dec2015, Vol. 55 Issue 4, p416-432. 17p.
Autor:
SPOTTS, HARLAN E.1 harlan.spotts@wne.edu, PURVIS, SCOTT C.2 scott.purvis@gandrllc.com, PATNAIK, SANDEEP3 sandeep.patnaik@umuc.edu
Publikováno v:
Journal of Advertising Research. Dec2014, Vol. 54 Issue 4, p454-468. 15p.
Publikováno v:
International Public Health Journal; 2021, Vol. 13 Issue 2, p187-201, 15p