Pain, suffering and the consumption of spirituality: a toe story

Autor: Bernard Cova, Veronique Cova

Publikováno v: Journal of Marketing Management
Journal of Marketing Management, 2018, ⟨10.1080/0267257X.2018.1559872⟩
Journal of Marketing Management, Westburn Publishers, 2019, pp.1-21

International audience; The article addresses spiritual consumption from a corporal perspective, with a specific focus on pain and suffering as vehicles to a higher spiritual state. It applies a comparative auto-ethnography of the pain that people pa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::efad70b9262225d72aee00c4c74c3eda
https://doi.org/10.1080/0267257x.2018.1559872