Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Spencer F. Tinkham"'
Publikováno v:
Journal of Current Issues & Research in Advertising. 40:147-170
Guided by a match-up hypothesis and Fishbein’s expectancy-value theory, this research examines the effects of message sources and appeals in anti-binge-drinking public service ads (PSAs) on college...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4b9f99b0e96318aeb01cd7003d9a3be
https://doi.org/10.1080/10641734.2018.1503112
https://doi.org/10.1080/10641734.2018.1503112
Autor:
Matthew Danelo, Itai Himelboim, Kate West, Kaye D. Sweetser, Spencer F. Tinkham, Kristen Cameron
Publikováno v:
New Media & Society. 18:1382-1400
This study integrates network and content analyses to examine valence-based homophily on Twitter or the tendency for individuals to interact with those expressing similar valence. During the 2012 federal election cycle, we collected Twitter conversat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e192934e96532b88afd36fd3c344527e
https://doi.org/10.1177/1461444814555096
https://doi.org/10.1177/1461444814555096
Autor:
Spencer F. Tinkham, Hye Jin Yoon
Publikováno v:
Journal of Advertising. 42:30-41
Using humor to communicate threatening information in advertising can often be observed in practice, but scholars have seldom investigated its effects. Drawing from dual processing models, the current study proposed that response to humor in threat p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c35646698d767c443375a0227cd2046b
https://doi.org/10.1080/00913367.2012.749082
https://doi.org/10.1080/00913367.2012.749082
Autor:
Spencer F. Tinkham, Joe Phua
Publikováno v:
Journal of health communication. 21(3)
This study examined the joint influence of spokesperson type in obesity public service announcements (PSAs) and viewer weight on diet intention, exercise intention, information seeking, and electronic word-of-mouth (eWoM) intention. Results of a 2 (s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3dcfd40a673410c183b05c572372f6a2
https://pubmed.ncbi.nlm.nih.gov/26735263
https://pubmed.ncbi.nlm.nih.gov/26735263
Publikováno v:
Journal of Advertising Research. 52:421-432
Large-screen televisions have gained prominence in the marketplace. Focus groups and a national survey were used to investigate viewing of large-screen televisions as they relate to attitudes toward advertising and the way advertising and programming
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef0cf02ebbe54f9601213d9288476259
https://doi.org/10.2501/jar-52-4-421-432
https://doi.org/10.2501/jar-52-4-421-432
Publikováno v:
Psychology & Marketing. 29:941-955
The present research examines the moderating roles of self-construal and brand commitment in brand-situation congruity effects in persuasion. Self-construal refers to how individuals perceive themselves in the context of relationships with others (Si
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e75dd724fc109845fe1045e77a1d1c4b
https://doi.org/10.1002/mar.20576
https://doi.org/10.1002/mar.20576
Publikováno v:
Journal of Broadcasting & Electronic Media. 56:92-115
This study examines relationships among interpersonal informational trust and openness with Internet-based political activities and attitudes. Conceptually, it proposes the categorization of online spaces and activities as consumption or interaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98c3f5f5f12f7c89dd802088f53d356a
https://doi.org/10.1080/08838151.2011.648682
https://doi.org/10.1080/08838151.2011.648682
Publikováno v:
American Behavioral Scientist. 55:749-764
Using a telephone survey of randomly selected voters from the general population, the authors sought to understand the interrelatedness of the use of the Internet as a political information source with perception of political participation, political
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::328b217a985d22aff2decff7e2f8147f
https://doi.org/10.1177/0002764211398091
https://doi.org/10.1177/0002764211398091
Publikováno v:
Journal of Advertising. 38:105-120
An experimental study involving samples of young and old voters examines whether older people are more susceptible to various types of political advertisements (positive versus negative and ambiguous versus clear) than are their younger counterparts.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7e5219d5feb9a17cdfe7edd4fa64b12
https://doi.org/10.2753/joa0091-3367380207
https://doi.org/10.2753/joa0091-3367380207
Publikováno v:
International Journal of Strategic Communication. 3:1-18
In this true experiment the impact of a negative news story about a CEO is measured on the purchasing decisions and potential employment decisions of a college-age demographic. The age group tested is the #1 purchaser of the stimulus product, an MP3
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::329abd851c9dcd52eddd7fe7dfd27afa
https://doi.org/10.1080/15531180802606596
https://doi.org/10.1080/15531180802606596