Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Spagnol Simi dos Santos, Silvia"'
Autor:
BEGNINI, SERGIO1, SPAGNOL SIMI DOS SANTOS, SILVIA1, SEHNEM, SIMONE1,2, EDUARDO CARVALHO, CARLOS1, VIER MACHADO, HILKA PELIZZA1,3
Publikováno v:
Cadernos EBAPE.BR. apr-jun2019, Vol. 17 Issue 2, p277-293. 34p.
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 19, n. 1 (2020): (jan./mar.); 174-196
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective: This article analyzes the impact of the relationship between the use of social media, dynamic capabilities, and market performance on companies, as well as the mediating role of dynamic capabilities in the relationship between the use of s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::fd59d8d54df0932e62fc48a89084c65b
https://periodicos.uninove.br/remark/article/view/17346
https://periodicos.uninove.br/remark/article/view/17346
