Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sourjo Mukherjee"'
Publikováno v:
Industrial Marketing Management. 112:40-50
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6a4d810d254cff7c8e210c3f66e515d
https://doi.org/10.1016/j.indmarman.2023.04.014
https://doi.org/10.1016/j.indmarman.2023.04.014
Autor:
Subhadeep Datta, Sourjo Mukherjee
Publikováno v:
Journal of Business Research. 151:257-268
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1108c06ea7c3412d408f02b23cec66ca
https://doi.org/10.1016/j.jbusres.2022.07.009
https://doi.org/10.1016/j.jbusres.2022.07.009
Publikováno v:
Journal of Business Research
Journal of Business Research, Elsevier, 2021, 127, pp.216-227. ⟨10.1016/j.jbusres.2021.01.030⟩
Journal of Business Research, Elsevier, 2021, 127, pp.216-227. ⟨10.1016/j.jbusres.2021.01.030⟩
International audience; While past research has explored the effects of different targeted promotion strategies (e.g., temporal, geographical, crowdedness-based), it is yet to take into account the effect of social context (e.g., group cohesiveness)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2023f39175eedc6bbe12831c738fdc9
https://hal.archives-ouvertes.fr/hal-03128025
https://hal.archives-ouvertes.fr/hal-03128025
Autor:
Niek Althuizen, Sourjo Mukherjee
Publikováno v:
International Journal of Research in Marketing
International Journal of Research in Marketing, Elsevier, 2020, 37 (4), pp.772-788. ⟨10.1016/j.ijresmar.2020.02.008⟩
International Journal of Research in Marketing, Elsevier, 2020, 37 (4), pp.772-788. ⟨10.1016/j.ijresmar.2020.02.008⟩
International audience; How do consumers react when brands take a stand on controversial socio-political issues? The results from a series of studies, involving both unknown and well-known brands, show that attitudes towards the brand decreased subst
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ac5676663fefab49b4a9be53dff79c9
https://hal.archives-ouvertes.fr/hal-03095886
https://hal.archives-ouvertes.fr/hal-03095886
Publikováno v:
Journal of International Consumer Marketing. 28:28-41
The purpose of the current research was to examine the influence of consumer shopping styles on Indian consumers' attitude toward services offered by shopping websites. Online service factors like product information, refunds, transactions, ability t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aeb73c7a586d09bf97a6f2df7739dd56
https://doi.org/10.1080/08961530.2015.1072075
https://doi.org/10.1080/08961530.2015.1072075