Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Soureli, Magdalini"'
Autor:
Soureli, Magdalini
The marketing literature is rich in studies, but lacks strong models, on factors leading to cross-buying. Criticism of this literature lies in the focus on relationship depth and length rather than breadth. Most importantly, the majority of the previ
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.491873
Publikováno v:
Marketing Intelligence & Planning, 2013, Vol. 31, Issue 3, pp. 216-228.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02634501311324582
Publikováno v:
Journal of Product & Brand Management, 2010, Vol. 19, Issue 5, pp. 327-334.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610421011068568
Publikováno v:
Managing Service Quality: An International Journal, 2006, Vol. 16, Issue 4, pp. 365-379.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09604520610675702
Publikováno v:
Journal of Financial Services Marketing. May2008, Vol. 13 Issue 1, p5-16. 12p.
Autor:
Lewis, Barbara R.1 barbara.lcwis@nianchester.ac.uk, Soureli, Magdalini1
Publikováno v:
Journal of Consumer Behaviour. Jan/Feb2006, Vol. 5 Issue 1, p15-31. 17p. 2 Diagrams, 2 Charts.
Publikováno v:
Marketing in Transition: Scarcity, Globalism & Sustainability; 2015, p67-71, 5p
Publikováno v:
Journal of Financial Services Marketing; Jul2012, Vol. 17 Issue 2, p177-186, 10p, 2 Diagrams, 3 Charts
Publikováno v:
Journal of Product & Brand Management; 2010, Vol. 19 Issue 5, p327-334, 8p
Publikováno v:
Journal of Food Products Marketing; 2009, Vol. 15 Issue 2, p152-163, 12p, 1 Diagram, 1 Chart