Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Soumava Bandyopadhyay"'
Autor:
Soumava Bandyopadhyay
Publikováno v:
Innovative Marketing, Vol 8, Iss 3 (2012)
Externí odkaz:
https://doaj.org/article/d9eed54053d14f41a34a64ad1d79b5c8
Publikováno v:
Communications of the Association for Information Systems. :209-229
Publikováno v:
HICSS
Publikováno v:
International Journal of Business Information Systems. 1:1
The purpose of this research is to understand the factors that impact students' perceived learning outcomes, satisfaction, and the intention to continue using an online learning platform in enterprise resource planning (ERP)-enabled online courses. T
Publikováno v:
Journal of International Education Research (JIER). 11:87-94
This paper proposes a theoretical framework to investigate the factors that influence student participation in college study abroad programs. The authors posit that students’ general perceptions regarding the study abroad experience and their expec
Autor:
Soumava Bandyopadhyay
Publikováno v:
Thunderbird International Business Review. 47:255-262
Two books on strategies that are likely to shape business success in the twenty-first century are reviewed. One is about a change in focus by marketers from pursuing a share of the market to going after a share of the customers' total spending money.
Autor:
Soumava Bandyopadhyay
Publikováno v:
Competitiveness Review: An International Business Journal. 11:16-24
In emerging markets, Internet marketers need to pursue strategies that are different from those in developed countries. The four major considerations that guide Internet marketers in emerging markets are technology, marketing functions, target market
Autor:
Soumava Bandyopadhyay
Publikováno v:
Thunderbird International Business Review. 43:581-588
Autor:
Soumava Bandyopadhyay
Publikováno v:
Competitiveness Review: An International Business Journal. 11:53-64
Following the economic liberalization in recent years, consumer products from many countries are now competing with each other in the ‘big emerging market’ of India. In this paper, Indian consumers' perceptions of electronic and electrical produc
Publikováno v:
Lipid - Fett. 101:439-442