Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Souheila Kaabachi"'
Publikováno v:
Journal of Marketing Analytics. 10:219-231
Publikováno v:
Gestion 2000. 39:147-174
Publikováno v:
International Journal of Bank Marketing. 38:501-528
Purpose The purpose of this paper is to demonstrate how an e-bank’s structure (click-and-mortar bank vs internet-only bank) influences the consumer’s evaluation of website quality, and to identify the most significant website features that influe
Publikováno v:
International Journal of Bank Marketing. 37:507-530
Purpose The purpose of this paper is to explore how variables like propensity to trust, website usability, social influence, customer awareness about internet-only banks (IOBs) and perceived compatibility influence customers’ initial trust formatio
Publikováno v:
International Journal of Bank Marketing. 35:903-924
Purpose The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust in this type of service. Design/methodology/approach A non-
Autor:
Hassan Obeid, Souheila Kaabachi
Publikováno v:
International Journal of Bank Marketing. 34:1069-1091
PurposeThe purpose of this paper is to identify the main factors influencing the adoption of Islamic banking services in Tunisia.Design/methodology/approachThe paper presents primary data collected by self-administered questionnaires involving a samp
Autor:
Hassan Obeid, Souheila Kaabachi
Publikováno v:
Journal of Applied Business Research (JABR). 32:1243-1256
This paper seeks to identify the main factors influencing the adoption of Islamic banking by conventional bank customers in Tunisia. Based on a primary data collected by self-administered questionnaires involving a sample of 239 respondents located i
Autor:
Souheila Kaabachi
Publikováno v:
Marché et organisations. :49-66
Sous l’impulsion, d’une part, d’un consommateur de plus en plus actif et competent et, de l’autre, des possibilites techniques offertes par le web 2.0, le marketing participatif a connu un essor remarquable. Les enjeux et potentiels de ce mar
Autor:
Camal Gallouj, Souheila Kaabachi
Publikováno v:
Revue d’Économie Régionale & Urbaine. (2):389-409
In this paper, we put forward an analysis of local and regional incentives and policies toward service activities. After a first historical perspective, we adopt a typological approach which allows us to distinguish between four main policy orientati