When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic

Autor: Rezaee Vessal, Saeedeh, Partouche, Judith, Khelladi, Insaf, Castellano, Sylvaine, Orhan, Mehmet, Sorio, Rossella

Publikováno v: International Marketing Review, 2023, Vol. 40, Issue 5, pp. 1245-1262.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IMR-12-2021-0385

Exploring the microfoundations of nomadic dynamic capabilities: The example of flying winemakers

Autor: Castellano, Sylvaine, Khelladi, Insaf, Sorio, Rossella, Orhan, Mehmet, Kalisz, David

Publikováno v: In Technological Forecasting & Social Change February 2021 163

How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust.

Autor: Partouche-Sebban, Judith, Rezaee Vessal, Saeedeh, Sorio, Rossella, Castellano, Sylvaine, Khelladi, Insaf, Orhan, Mehmet A.

Publikováno v: Journal of Marketing Management; Dec2021, Vol. 37 Issue 17/18, p1815-1839, 25p, 2 Diagrams, 5 Charts

Le Petit Béret : du vin qui n'en est pas ?

Autor: SORIO, Rossella, Belaud, Lydie

Publikováno v: Centrale de cas et de Médias pédagogiques
Centrale de cas et de Médias pédagogiques, 2020

National audience; *Cas finaliste AFM 2020 de la meilleure étude de cas rechercheLe Petit Béret est une entreprise spécialisée dans le secteur d'activité du commerce de gros de boissons. Malgré le côté novateur du produit adapté aux nouvelle

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::292a52c7ca341065420890e57805e7f5
https://hal.univ-lorraine.fr/hal-03010217

Adoption or Reject of Innovation, an Approach by Prospects Theory: The Case of Lower Alcohol Wine

Autor: SORIO, Rossella, Siadou-Martin, Béatrice

Publikováno v: Innovations-Revue d’économie et de management de l'innovation
Innovations-Revue d’économie et de management de l'innovation, De Boeck Supérieur, 2019, ⟨10.3917/inno.058.0161⟩
Innovations-Revue d’économie et de management de l'innovation, De Boeck Supérieur, 2019, 58 (1), pp.161-187. ⟨10.3917/inno.058.0161⟩

International audience; This research focuses on the impact of changing alcohol content, perceived as a central attribute of the “wine” category, on categorization and consumer preferences. It was conducted with French and Italian consumers, two

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::bb5e68fd2d85ce8e0c3199664801801e
https://hal.archives-ouvertes.fr/hal-01929223