Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sorina-Diana MONE"'
Publikováno v:
Industrial Marketing Management. 52:100-108
Despite an increasing variety of technological means enabling business people to exchange information without ever meeting in person, the events industry continues to grow. To help to understand why this is, a study was conducted based on 35 in-depth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c88f48f40abd38c8184ef2766198065d
https://doi.org/10.1016/j.indmarman.2015.05.014
https://doi.org/10.1016/j.indmarman.2015.05.014
Autor:
Sorina-Diana, Mone1,2 sorina.mone@ubbcluj.ro, Dorel, Pop Marius1,2 marius.pop@econ.ubbcluj.ro, Nicoleta-Dorina, Racolta-Paina1,2 Nicoleta.Paina@euro.ubbcluj.ro
Publikováno v:
Annals of the University of Oradea, Economic Science Series. Dec2013, Vol. 22 Issue 2, p664-671. 8p.
BEYOND A DYADIC VIEW ON VALUE CO-CREATION: A MULTI-ACTOR PERSPECTIVE FROM BUSINESS NETWORKING EVENTS
Publikováno v:
Global Marketing Conference Proceeding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03a977b6bec360dfa80ac425a872d5f0
https://doi.org/10.15444/gmc2014.06.05.02
https://doi.org/10.15444/gmc2014.06.05.02
Publikováno v:
Management & Marketing. 8
The paper is aimed at offering a synthesized, but comprehensive review of the relevant marketing performance management literature. While many contributions to measuring and improving marketing performance have been advanced, little previous research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::146a652cd869dc2c65caa3e0166599f2
http://www.managementmarketing.ro/pdf/articole/305.pdf
http://www.managementmarketing.ro/pdf/articole/305.pdf
Publikováno v:
Management & Marketing. 4
The Romanian B2B services market tends to be more and more mature, as new players enter the country as a consequence of Romania’s membership within the European Union. Therefore, it becomes more and more difficult for new and small businesses to be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::c529f3edff6fde5387b272f20522f1e8
http://www.managementmarketing.ro/pdf/articole/137.pdf
http://www.managementmarketing.ro/pdf/articole/137.pdf