Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Autor: Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal

Publikováno v: Media and Communication, Vol 11, Iss 4, Pp 140-150 (2023)

Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two pic

Externí odkaz: https://doaj.org/article/62b7c2377a6d4adba198714b51a65d96

Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms

Autor: Eva A. van Reijmersdal, Sophie C. Boerman, Guda van Noort

Publikováno v: Computers in Human Behavior Reports, Vol 7, Iss , Pp 100221- (2022)

Online native advertising is increasingly targeted based on people's online behavior. This study examines the effects of online behaviorally targeted native advertising on ad and brand responses. In addition, it tests two competing explanatory mechan

Externí odkaz: https://doaj.org/article/7148bfff45f84e31b3ccb4352e7fcd88

Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Autor: Sophie C. Boerman, Eva A. van Reijmersdal

Publikováno v: Frontiers in Psychology, Vol 10 (2020)

Watching online videos is becoming an important part of children’s media diets. Children particularly like content that is specifically created for YouTube by YouTube personalities. Because these personalities have a large reach and are considered

Externí odkaz: https://doaj.org/article/e424c56434c5436fac3941596dd2f643

Follow, filter, filler? Social media usage and cosmetic procedure intention, acceptance, and normalization among young adults

Autor: Anne-Mette Hermans, Sophie C. Boerman, Jolanda Veldhuis

Publikováno v: Hermans, A M, Boerman, S C & Veldhuis, J 2022, ' Follow, filter, filler? Social media usage and cosmetic procedure intention, acceptance, and normalization among young adults ', Body Image, vol. 43, pp. 440-449 . https://doi.org/10.1016/j.bodyim.2022.10.004, https://doi.org/10.1016/j.bodyim.2022.10.004
Body Image, 43, 440-449
Body Image, 43, 440-449. Elsevier
Body Image 43 (2022)
Body Image, 43, 440-449. Elsevier BV

Today, young people spend much of their lives online where they encounter abundant appearance-focused content. In light of the important role that social media platforms like Instagram play in young people's attitudes towards the cosmetic surgery ind

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc6171860b8f865381ce22b32310eafe
https://doi.org/10.1016/j.bodyim.2022.10.004

Cosmetic procedure intention and normalization among young adults: Evidence (not) to worry?

Autor: Anne-Mette Hermans, Sophie C. Boerman, Jolanda Veldhuis, Tom Decates

Publikováno v: Hermans, A M, Boerman, S C, Veldhuis, J & Decates, T 2022, ' Cosmetic procedure intention and normalization among young adults : Evidence (not) to worry? ', Journal of Plastic, Reconstructive and Aesthetic Surgery, vol. 75, no. 6, pp. 2001-2018 . https://doi.org/10.1016/j.bjps.2022.02.069
Journal of Plastic Reconstructive & Aesthetic Surgery, 75, 2001-2018. Churchill Livingstone
Journal of Plastic, Reconstructive & Aesthetic Surgery 75 (2022) 6
Journal of Plastic, Reconstructive and Aesthetic Surgery, 75(6), 2001-2018. Churchill Livingstone
Journal of Plastic, Reconstructive and Aesthetic Surgery, 75(6), 14-15. Churchill Livingstone
Journal of Plastic, Reconstructive & Aesthetic Surgery, 75(6), 2001-2018

As reported by the American Academy of Facial Plastic and Reconstructive Surgery, increasing numbers of young adults undergo cosmetic procedures. 1In the Netherlands, young adults also constitute a growing proportion of injectable patients. 2Neverthe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c9d20f39986ca87afdfcaa56657a796
https://doi.org/10.1016/j.bjps.2022.02.069