Optimal working capital management: balancing liquidity and profitability in financial management.

Autor: Chitta, Shyamsunder¹ shyam.chitta@sibmhyd.edu.in, Soni, Hariprasad¹ hr.soni@sibmhyd.edu.in, Prasad, K. D. V.¹ kdv.prasad@sibmhyd.edu.in

Publikováno v: Revista Electrónica de Investigación en Ciencias Económicas (REICE). jul-dic2023, Vol. 11 Issue 22, p51-67. 17p.

A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity

Autor: Prasad, Kdv, Tomar, Anubhav Singh, De, Tanmoy, Soni, Hariprasad

Publikováno v: International Journal of Professional Business Review; Vol. 7 No. 6 (2022): Continuous publication; e01030
International Journal of Professional Business Review; v. 7 n. 6 (2022): Continuous publication; e01030

Purpose: This study aims to build a conceptual model based on the S-O-R (Stimulus-Organism-Response) framework to understand how Augmented Reality influences brand equity. The proposed model is intended to look into the influence of AR attributes lik

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn25253654::364ac75c66b0f847c5a8c5e46ee37733
https://openaccessojs.com/JBReview/article/view/1030