Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Songting Dong"'
Publikováno v:
Australasian Marketing Journal. 30:228-236
Repurchase intention questions are routinely used in marketing research and practices to measure consumers’ repurchase decisions. They are easy to use but suffer from a few biases and weak predictive power. This article identifies three biases, nam
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef8b7dc53f07817a0277422a4cef2678
https://doi.org/10.1177/18393349211000353
https://doi.org/10.1177/18393349211000353
Publikováno v:
Journal of Product Innovation Management. 31:17-32
Accurate measurement of consumer preferences reduces development costs and leads to successful products. Some product-development teams use quantitative methods such as conjoint analysis or structured methods such as Casemap. Other product-developmen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b94d88de051197834c7712626b7177d
https://doi.org/10.1111/jpim.12077
https://doi.org/10.1111/jpim.12077
Publikováno v:
International Journal of Research in Marketing. 28:38-50
The linear functional form of the effect of customer satisfaction on repurchase intentions may not be adequate under all circumstances; however, we lack a clear understanding of the factors that may drive variation in the functional forms of the sati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0dfb4b3d73d9d6dedd602fcb541c576
https://doi.org/10.1016/j.ijresmar.2010.09.002
https://doi.org/10.1016/j.ijresmar.2010.09.002
Publikováno v:
International Journal of Research in Marketing. 27:25-32
Recent literature has established the importance of incentive-aligning research participants in conjoint analysis. Pertinent studies have also proposed and validated a fairly general incentive-aligning mechanism (willingness-to-pay, or WTP) that achi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a160589f34c046abbe17c3593d48e95
https://doi.org/10.1016/j.ijresmar.2009.09.004
https://doi.org/10.1016/j.ijresmar.2009.09.004
Publikováno v:
International Series in Quantitative Marketing ISBN: 9781461478003
The pharmaceutical industry leads all industries in terms of R&D spend. Portfolio management in new drug development is extremely challenging due to long drug development cycles and high probabilities of failure. In 2010, a pharmaceutical company lik
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3862b6fc20559f29db8008332a73ea59
https://doi.org/10.1007/978-1-4614-7801-0_3
https://doi.org/10.1007/978-1-4614-7801-0_3
Publikováno v:
SSRN Electronic Journal.
Major market events, such as the launch of influential new products or product-harm crises, change consumer preferences and strongly impact the financial returns of firms. To properly react, it is important to predict consumers’ repurchase response
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cfa6bc75c2b1dbe54c784936481373e
https://doi.org/10.2139/ssrn.1961372
https://doi.org/10.2139/ssrn.1961372
Publikováno v:
Advances in Consumer Research. 2008, Vol. 35, p669-670. 2p.