Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Songpol Kulviwat"'
Autor:
Junxue Gong1, Songpol, Kulviwat1 songpol.kulviwat@hofstra.edu
Publikováno v:
AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pL-9-L-14. 6p.
Publikováno v:
Journal of Strategic Marketing. 27:248-267
Adoption of market orientation is an investment decision involved with benefit and cost considerations. How environmental factors influence the adoption of market orientation has received scant attention in the literature. This study fills the void b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c490c57f770d73ad557706f641bff26
https://doi.org/10.1080/0965254x.2017.1411386
https://doi.org/10.1080/0965254x.2017.1411386
Publikováno v:
Journal of Consumer Marketing. 31:190-199
Purpose – This paper aims to examine whether self-efficacy plays an important role in shaping the effect of cognition and affects in high technology adoption. It also examines whether cognition and affect mediate the effect of self-efficacy on atti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9389944c6cf4c2d1a77fd3f21d91ac2e
https://doi.org/10.1108/jcm-10-2013-0727
https://doi.org/10.1108/jcm-10-2013-0727
Autor:
Monique Alexander, Cong Liu, Robert C. Litchfield, Songpol Kulviwat, Jinyan Fan, Brianne Weiner, Sayeedul Islam
Publikováno v:
Journal of Career Assessment. 21:91-110
The authors proposed the construct of workplace social self-efficacy (WSSE) and developed an inventory to measure it. Two empirical studies were conducted to examine the psychometric properties of this new measure. In Study 1, we described the develo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83fdff75e211f6caa402d7951ad437fe
https://doi.org/10.1177/1069072712454702
https://doi.org/10.1177/1069072712454702
Publikováno v:
Journal of Business Research. 62:706-712
As technological innovations have become an integral part of the world economy in recent decades, predicting acceptance of those products has become a major goal of many researchers in academia and industry. The main objective of this study is to exa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f04883439d1ad2dd446a2f12d5245936
https://doi.org/10.1016/j.jbusres.2007.04.014
https://doi.org/10.1016/j.jbusres.2007.04.014
Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context
Autor:
Songpol Kulviwat, Deb Sledgianowski
Publikováno v:
Journal of Computer Information Systems. 49:74-83
The use of Internet social network sites has become an international phenomenon. These websites enable computer-mediated communication between people with common interests such as school, family, and friendship. Popular sites include MySpace and Face
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92a3d809e891206e2b0278a5201ccdb2
https://doi.org/10.1080/08874417.2009.11645342
https://doi.org/10.1080/08874417.2009.11645342
Publikováno v:
Psychology & Marketing. 25:987-1005
Recently, Kulviwat et al. (2007) proposed a new model, Consumer Acceptance of Technology (CAT), that was shown to significantly improve the prediction of intentions to adopt high tech products by integrating affect constructs and an additional cognit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acd7cf54845eafa3c138b259ff082b99
https://doi.org/10.1002/mar.20249
https://doi.org/10.1002/mar.20249
Autor:
Keun S. Lee, Songpol Kulviwat
Publikováno v:
Multinational Business Review. 16:87-110
This research examines the linkage between commitment (organizational and job), motivation (intrinsic and extrinsic), and work outcomes (effort and propensity to leave) using the Korean sample. With its focus on the relative impact of loyalty‐based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::658dea37d838e2b7b49b98d4d3bc998c
https://doi.org/10.1108/1525383x200800019
https://doi.org/10.1108/1525383x200800019
Publikováno v:
Psychology and Marketing. 24:1059-1084
In the last few decades, scholars and practitioners have increasingly tried to understand the factors that influence technology acceptance. Theories and models developed by scholars have tended to focus on the role of cognition and have rarely includ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5af52c1c1b34057a27417532868699e
https://doi.org/10.1002/mar.20196
https://doi.org/10.1002/mar.20196
Publikováno v:
Asia Pacific Business Review. 12:403-420
Thailand is now in a critical period, facing the need to restore stable economic growth and prosperity after the disastrous devaluation of the Baht in 1997, and the subsequent recession that followed. To do so will require a careful and artful blendi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::075a75ada57ee2d9192e8d2b8c158003
https://doi.org/10.1080/13602380600571211
https://doi.org/10.1080/13602380600571211