Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Songming Feng"'
Autor:
Mart Ots, Songming Feng
Publikováno v:
Journal of Interactive Advertising. 18:148-161
Although the production side of advertising has interested scholars for decades, research has focused primarily on isolated agency practices and interactions with clients. Discussion has been limit...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed8c2e7150e2d5d45e601405e3be0622
https://doi.org/10.1080/15252019.2018.1491349
https://doi.org/10.1080/15252019.2018.1491349
Autor:
Songming Feng
Publikováno v:
Songming Feng
Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakehold
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f39d16707e44f99874c55906fde385c2
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48485
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48485
