Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Sonal, Kureshi"'
Autor:
Sonal Kureshi, Sujo Thomas
Publikováno v:
International Review on Public and Nonprofit Marketing. 17:225-236
There has been an increase in number of skeptical consumers who do not trust the actions of the marketers. Cause related marketing (CRM) is primarily being used by companies to position themselves on a social platform to develop a positive image in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47217c7364fa5828f3804335543ed734
https://doi.org/10.1007/s12208-020-00244-5
https://doi.org/10.1007/s12208-020-00244-5
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 32:488-516
This study provides an overview of the scholastic literature on cause-related marketing (CRM) during the period 1988–2016. The purpose of this study was to first identify significant knowledge gaps...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8c01608dce327c57bacd6e19959c9bb
https://doi.org/10.1080/10495142.2019.1606757
https://doi.org/10.1080/10495142.2019.1606757
Autor:
Sujo Thomas, Sonal Kureshi
Publikováno v:
International Journal of Retail & Distribution Management. 47:157-185
Purpose The purpose of this paper is to understand the beliefs of local grocery retailers about online grocery retailing. Using the theory of planned behavior (TPB), the study explores the outcome, normative and control beliefs held by the local groc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ea2641c23a8760d2fa513724fb1561d
https://doi.org/10.1108/ijrdm-05-2018-0087
https://doi.org/10.1108/ijrdm-05-2018-0087
Publikováno v:
The Palgrave Handbook of Workplace Well-Being ISBN: 9783030024703
The Palgrave Handbook of Workplace Well-Being
The Palgrave Handbook of Workplace Well-Being
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e14d8a3a5a4ac8b9d317907276c7e559
https://doi.org/10.1007/978-3-030-30025-8_30
https://doi.org/10.1007/978-3-030-30025-8_30
Publikováno v:
Human & Technological Resource Management (HTRM): New Insights into Revolution 4.0 ISBN: 9781838672249
The pace of transformation in the business landscape has made it mandatory for the human resource function within the organisation to evolve, adapt and adjust to the demands of the marketplace. This chapter focuses on HRM 4.0 and the change in employ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b50b17a0710e080b401d185c93e23274
https://doi.org/10.1108/978-1-83867-223-220201003
https://doi.org/10.1108/978-1-83867-223-220201003
Autor:
Sonal Kureshi, Sujo Thomas
Publikováno v:
Journal of Marketing Communications. 26:268-289
Cause-related marketing (CRM) has developed into a versatile and cost-effective tool to accomplish corporate objectives. Understanding the consumer expectations and preferences while planning and d...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be072c32318283ca8235f53f63d7278b
https://doi.org/10.1080/13527266.2018.1528475
https://doi.org/10.1080/13527266.2018.1528475
Publikováno v:
International Journal of Business and Emerging Markets. 13:30
This study investigated the use of Facebook marketing by tourism brands to manage the promotional branding of national and state tourism organisations in the Indian context. This sought to unravel the underlying mechanisms of social media marketing b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cfd5d04a2e286b887e646498b1447198
https://doi.org/10.1504/ijbem.2021.112777
https://doi.org/10.1504/ijbem.2021.112777
Autor:
Sonal Kureshi, Sujo Thomas
Publikováno v:
Springer Texts in Business and Economics ISBN: 9783030130190
“Saving Lives through Lifebuoy’s ‘Help a Child Reach 5’ Campaign” describes the launch and effect of this campaign. It discusses a social marketing initiative by Hindustan Unilever conceived to fight the grave issue of child. They identifie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27ce35716bc8663e42942a72cc0fd779
https://doi.org/10.1007/978-3-030-13020-6_17
https://doi.org/10.1007/978-3-030-13020-6_17
Publikováno v:
International Journal of Business Information Systems. 1:1
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d5cb05f4f787add2ea57e06ff0c95a5
https://doi.org/10.1504/ijbis.2020.10053406
https://doi.org/10.1504/ijbis.2020.10053406
Autor:
Sonal, Kureshi1 sonalk@iimahd.ernet.in, Preeta, Vyas1 preeta@iimahd.ernet.in
Publikováno v:
Electronic Commerce Research. Jul2005, Vol. 5 Issue 3/4, p401-424. 24p.