Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Sommer Kapitan"'
Publikováno v:
Industrial Marketing Management. 107:14-28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f401f2814101e4ef9e09913ec94a60f
https://doi.org/10.1016/j.indmarman.2022.09.015
https://doi.org/10.1016/j.indmarman.2022.09.015
Autor:
Sommer Kapitan
Publikováno v:
Beyond the Dark Arts ISBN: 9789811276057
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8e34213c12025867166f2e7abad652d4
https://doi.org/10.1142/9789811276064_0010
https://doi.org/10.1142/9789811276064_0010
Publikováno v:
Journal of Business Research. 134:467-479
Frugal individuals are known as restrained and disciplined spenders but also exhibit strong deal-seeking tendencies. The unexpected presentation of a deep discount brings these facets of frugality into apparent conflict. How might frugal consumers re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d83184c3b1c9e3a37cef184ece0230f1
https://doi.org/10.1016/j.jbusres.2021.05.053
https://doi.org/10.1016/j.jbusres.2021.05.053
Publikováno v:
Psychology & Marketing. 39:483-494
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d790e491fd0a99ffec6abd4eb97a073e
https://doi.org/10.1002/mar.21582
https://doi.org/10.1002/mar.21582
Autor:
Ann-Marie Kennedy, Sommer Kapitan
Publikováno v:
The Routledge Companion to Marketing and Society ISBN: 9781003028079
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3f2ddeea71948443d1b459b3d41c4a4
https://doi.org/10.4324/9781003028079-17
https://doi.org/10.4324/9781003028079-17
Autor:
Sommer Kapitan
Publikováno v:
The Routledge Companion to Marketing and Society ISBN: 9781003028079
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14fb4617bdc236637d2ee024a2b92b6d
https://doi.org/10.4324/9781003028079-18
https://doi.org/10.4324/9781003028079-18
Publikováno v:
Australasian Marketing Journal. 30:342-351
Across four studies, over 1,100 participants, and two product categories, we examine the impact of endorser type (celebrity vs. influencer) on consumers’ willingness to pay for an endorsed product (Study 1a). We determine whether the impact of endo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::941e4c3fa8c37cd59f1ae47477608273
https://doi.org/10.1177/18393349211011171
https://doi.org/10.1177/18393349211011171
Publikováno v:
Journal of Public Policy & Marketing. 39:444-460
In today’s marketplace, consumers want brands to take a stand on sociopolitical issues. When brands match activist messaging, purpose, and values with prosocial corporate practice, they engage in authentic brand activism, creating the most potentia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::072dd17e62b46bdac9a7e5cb95666f4b
https://doi.org/10.1177/0743915620947359
https://doi.org/10.1177/0743915620947359
Publikováno v:
Journal of Consumer Behaviour. 18:97-108
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a67e583975d6d636e751e328bf8f1bfe
https://doi.org/10.1002/cb.1750
https://doi.org/10.1002/cb.1750