Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Solveiga Liepa"'
Publikováno v:
Research in Language. 18:441-451
Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of lingu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b3dfbfe31a750990e06e2a839e8b912
https://doi.org/10.18778/1731-7533.18.4.06
https://doi.org/10.18778/1731-7533.18.4.06
The study is carried out in the framework of Conceptual Metaphor Theory, but since it considers political cartoons that, apart from linguistic, involve also other modes, the findings of theoreticians researching visual and multimodal metaphors are ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eee1ac5d56300905510da216c0c45f3f
https://hdl.handle.net/11089/42453
https://hdl.handle.net/11089/42453
Nowadays the omnipresence of advertisements, and the necessity of conscious and subconscious mental interpretation of their hidden messages, can hardly be overlooked. In the present article, the authors attempt to provide additional evidence for the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::174540968545198d087cd9148208838a
https://hdl.handle.net/11089/41709
https://hdl.handle.net/11089/41709
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea0e82a6f4b05a36033bb81618178b2c
https://doi.org/10.21125/edulearn.2021.1361
https://doi.org/10.21125/edulearn.2021.1361
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ba6fb491ecfbb5f7684eeb31cdf6e36
https://doi.org/10.21125/edulearn.2021.1178
https://doi.org/10.21125/edulearn.2021.1178
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::564da78b15e7538c62664ffb76dc06b8
https://doi.org/10.21125/edulearn.2021.0977
https://doi.org/10.21125/edulearn.2021.0977
Publikováno v:
SWS International Scientific Conferences on ART and HUMANITIES - ISCAH.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7408533f40b356fe2ba77c24d754aac8
https://doi.org/10.5593/sws.iscah.f2020.7.2/s10.17
https://doi.org/10.5593/sws.iscah.f2020.7.2/s10.17
Publikováno v:
Procedia - Social and Behavioral Sciences. :25-31
The interplay of literal and metaphorical meanings is often employed as the means of image creation in advertising. Both literal and metaphorical meanings of a linguistic unit are given referential value; it is to be considered both at the metaphoric
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55c581e33147aa3bab0c140edd9ead56