Výsledky vyhledávání - "Sokolov-Mladenović Svetlana"

Akademický článek

The influence of loyalty programs on loyal consumer behavior

Autor: Đukić Suzana, Sokolov-Mladenović Svetlana, Stanković Jelena

Publikováno v: Marketing (Beograd. 1991), Vol 54, Iss 3, Pp 157-168 (2023)

A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers. Their combination depends on the company's goals on the o

Externí odkaz: https://doaj.org/article/5cbd77b0df2743b5a50df58d0c16b88c

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Akademický článek

Retail service quality as a base in purchasing decision

Autor: Sokolov-Mladenović Svetlana, Ćuzović Sreten

Publikováno v: Marketing (Beograd. 1991), Vol 46, Iss 1, Pp 26-35 (2015)

Retail is a service activity, and services are something that makes the retail companies differ from production companies. Retailers are trying to differentiate the 'package' offer, build customer loyalty and make their position through the provision

Externí odkaz: https://doaj.org/article/6af9d2b0573c4baf8df12da03ea8481e

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Akademický článek

Business performances of the Serbian trade sector in conditions of internationalization

Autor: Ćuzović Sreten, Mladenović Igor, Sokolov-Mladenović Svetlana, Ćuzović Đorđe

Publikováno v: Industrija, Vol 40, Iss 4, Pp 41-61 (2012)

The trade sector in Serbia at the turn of this century found has faced huge challenges. In the quest to harmonize with the developed economies, particularly the European Union, the trade sector in Serbia begins a new stage of development. This is par

Externí odkaz: https://doaj.org/article/d01023911f8443239ee22fdc51eedf1c

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