Effect of Social Selling on Salespersons’ Performance: Evidence from B2B Salespersons in an Emerging Country Context

Autor: Vivian Dike, Ireneus Nwaizugbo, Obinna Ojiaku

Publikováno v: International Journal of Management, Accounting and Economics, Vol 11, Iss 9, Pp 1268-1284 (2024)

The rise in the use of social media for businesses and sales has made it a valuable tool for customer acquisition, retention, and relationship management. However, the diversity it is used and extent to which its function improves performance remains

Externí odkaz: https://doaj.org/article/6152882d05124017ab548a2287420350

COVID-19 Social media insights: assessing the potential role social media might play on knowledge and preventive behaviour during emergency periods

Autor: Eva Martinez Cruz, Jardel Sestrem, Serena Lischetti, Giuliana Folco

This analysis focuses on exploring key themes and sentiments on Twitter's public discourse in the context of COVID-19. The main analytical strategy in this piece of research has been a quantitative approach, adopted to provide an understanding of Twi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e7ad86031d73acbca0a87fa1ab5d71d

Leveraging Localized Social Media Insights for Early Warning Systems

Autor: Juan Bernabé-Moreno, Carlos Porcel, Enrique Herrera-Viedma, Álvaro Tejeda-Lorente

Publikováno v: Digibug. Repositorio Institucional de la Universidad de Granada
instname
Digibug: Repositorio Institucional de la Universidad de Granada
Universidad de Granada (UGR)
ITQM

Social Media is more and more positioning as the channel to implement early warning systems for prompt reaction to events that might affect a company’s core business. The enabling of geo-location for social media interactions unlocks new possibilit

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ab1d7aac4a2ab2daedd9b22538bebda

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