Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Social media influencers' reputation signals"'
Autor:
Taher, Surug Saleh, Chan, Tak Jie, Zolkepli, Izzal Asnira, Sharipudin, Mohamad Noor Salehhuddin
Publikováno v:
Revista Română de Comunicare şi Relaţii Publice / Romanian Journal of Communication and Public Relations. 3(24):45-66
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1099321
Publikováno v:
Romanian Journal of Communications and Public Relations, Vol 24, Iss 3 (2022)
Social media influencer has become an important component of marketing communication. Hence, this research aims to determine the facets of social media influencers’ reputation signals (communication skills, influence, perceived authenticity, and pe
Externí odkaz:
https://doaj.org/article/7c38a5fcc5474a80943417d39d00d956