Výsledky vyhledávání - "Social Media Influencers"

Review

THE WOMEN OF THE FAR RIGHT: SOCIAL MEDIA INFLUENCERS AND ONLINE RADICALIZATION.

Autor: Harrington, Mary

Publikováno v: First Things: A Monthly Journal of Religion & Public Life. Feb2024, Issue 340, p55-59. 5p.

Akademický článek

Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support

Autor: Liu Juan, Lee Jung-Sook

Publikováno v: Online Media and Global Communication, Vol 3, Iss 4, Pp 607-630 (2024)

Prior research examines how social media use in general affects experiences of loneliness, but few studies have investigated the specific effects of interaction with social media influencers on loneliness and well-being. The study investigates how fo

Externí odkaz: https://doaj.org/article/061f14f4bc82411284a36305bce36a26

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Akademický článek

'How come I don’t look like that': the negative impact of wishful identification with influencers on follower Well-being

Autor: Zhang Ruonan, Mercado Trinidee, Chen Yu, Bi Nicky Chang

Publikováno v: Online Media and Global Communication, Vol 3, Iss 4, Pp 560-579 (2024)

Building on Social Comparison Theory and Parasocial Relationship Theory, this study is designed to investigate how followers’ wishful identification with YouTube influencers is associated with their psychological well-being and how parasocial relat

Externí odkaz: https://doaj.org/article/eb4c3149089d4a77a4fc22840361d94c

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Akademický článek

Government public relations strategy in the digital age: Social Media Influencer (SMI) collaboration in building community participation in Madiun Regency

Autor: Oka Lintang Salsabila, Sri Hastjarjo, Ignatius Agung Satyawan

Publikováno v: Informasi, Vol 54, Iss 1, Pp 89-104 (2024)

The Madiun District Government held the Bulan Timbang Serentak as a step to identify and prevent stunting early on. There is a problem of low participation in the program so a more effective promotion strategy is needed. However, there is a problem o

Externí odkaz: https://doaj.org/article/4e2877bad515445ea8a8aab03066ba32

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Akademický článek

TikTok Shopping Surge: Impact on Consumer Behaviour in Klang Valley, Malaysia

Autor: Rudzi Binti Munap, Mercy Nwadiuto Obeto, Sasileelah A. P. Salean, Siti Nurzana Binti Abd Hamid, Siti Nor Asura Binti Mohamed Salleh

Publikováno v: International Review of Management and Marketing, Vol 15, Iss 1 (2024)

TikTok shop app is an application that is currently very popular with the public. This study aims to examine the relationships on how Klang valley consumers who use TikTok shop app response towards price of products, user-friendly social media featur

Externí odkaz: https://doaj.org/article/b65567ef4eaf411a8f0724eadcc7f261

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Akademický článek

Proselytizing the potential of influencer marketing via artificial intelligence: mapping the research trends through bibliometric analysis

Autor: Rohit Bansal, Shweta Saini, Abdul Hafaz Ngah, Tapeswarapu Durga Prasad

Publikováno v: Cogent Business & Management, Vol 11, Iss 1 (2024)

Artificial intelligence represents the cutting-edge frontier in influencer marketing, offering a novel approach to leveraging social media data. This study aims to provide a comprehensive analysis of the recent state and future directions of artifici

Externí odkaz: https://doaj.org/article/f8a6a9b62a2840c492ffeecfac4b63a4

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