Zobrazeno 1 - 10
of 412
pro vyhledávání: '"Social Media Advertising"'
Publikováno v:
Marketing Intelligence & Planning, 2024, Vol. 42, Issue 7, pp. 1195-1213.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-06-2023-0293
Publikováno v:
Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 4, pp. 588-610.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2023-0029
Publikováno v:
International Journal of Contemporary Hospitality Management, 2024, Vol. 36, Issue 8, pp. 2774-2794.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-07-2023-1057
Publikováno v:
Journal of Pediatric and Neonatal Individualized Medicine, Vol 14, Iss 1, Pp e140105-e140105 (2024)
The scholarly discourse presented in this document meticulously dissects the intricate phenomenon of “virtual kidnapping” orchestrated by social media advertising. Adolescents are metaphorically ensnared in the digital realm, distanced from genui
Externí odkaz:
https://doaj.org/article/947adde6d2364bcf93c3eee1e6a8ab54
Publikováno v:
South Asian Journal of Marketing, 2023, Vol. 5, Issue 1, pp. 1-14.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJM-04-2023-0025
Autor:
Tharindu Senarathna, Dinuka Wijetunga
Publikováno v:
South Asian Journal of Marketing, Vol 5, Iss 1, Pp 1-14 (2024)
Purpose – This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter sinc
Externí odkaz:
https://doaj.org/article/2ba950131c964166a49da6fe8f1abce3
Publikováno v:
Journal of Architecture, Art & Humanistic Science, Vol 9, Iss 45, Pp 487-512 (2024)
The explosive growth of The Internet and information and communication technology's has boosted the great spread of social media websites, which has contributed to increase interest in social media platforms by brands, as brands are investing increas
Externí odkaz:
https://doaj.org/article/645417b310c14b06a85d2f640934ee40
Publikováno v:
Heliyon, Vol 10, Iss 15, Pp e34559- (2024)
Personalized social media advertisements (PSMAs) are developed by using consumers' personal information like names, demographic details, location, past buying history, and lifestyle interests to quickly grab consumers' attention within the cluttered
Externí odkaz:
https://doaj.org/article/dc05783573164255b0a3af82f6d0b1db
Autor:
Chen, Huan, Feng, Yang
Publikováno v:
Qualitative Market Research: An International Journal, 2023, Vol. 27, Issue 1, pp. 42-60.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-05-2022-0074
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 1, Pp 581-596 (2024)
Consumers’ personality traits significantly influence their perceptions regarding social media advertising. While prior research on consumers’ purchasing intentions in social networking sites advertising has mainly focused on advertising valence
Externí odkaz:
https://doaj.org/article/b3e12bcf3ff14c7796e38a00c2020344