Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Soad Abdullah Almeshal"'
Publikováno v:
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY. 17:1-14
This paper study the effect of perceived ease of use and perceived usefulness on customers' satisfaction with FinTech and its impact on the continuous usage of FinTech among Saudi customers. A survey was conducted using an electronic and self-adminis
Autor:
Salwa Taher, Soad Abdullah Almeshal
Publikováno v:
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY. 15:43-53
The current study aims to explore the influence of value co-creation on brand equity in a Saudi Arabia context. An attempt to illustrate the factors influencing brand equity from a consumer's perspectives as a result of changing customer's interests
Publikováno v:
Journal of Economics, Management and Trade. :1-13
Purpose: The purpose of this paper is to determine the impact of ethical climate on creative problem-solving capacity. The paper also aims to identify how knowledge sharing and affective commitment influence this relationship. Design/Methodology/Appr
Autor:
Khavi Priya Bagya Lakshmi, Soad Abdullah Almeshal, Pham Tuan Anh, Chittaranjan Deka, Malebogo Bakwena, G. Amuthaselvi, Jonah B. Tlhalefang, Sung-Kyu Lee, V. Dhanushkodi, Noorjehan A. K. A. Hanif, Luong Minh Lan, Ikechukwu Kelikume, Ghada Nasser Aloud, Samih Antoine Azar, P. Mishra, Oscar Chiwira, Cristopher Mupimpila, Oluremi Ogun, Aniruddha Bodhankar, Dinh Tran Ngoc Huy, Nguyen Thi Phuong Thanh, Ansia Storm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07c440b1a2698c1560c252189e7cef10
https://doi.org/10.9734/bpi/csem/v3
https://doi.org/10.9734/bpi/csem/v3
Publikováno v:
Journal of Food Products Marketing. 24:982-998
This study illustrates how consumers realize the concept of value creation when making quick selections for a commodity in the Saudi market. Data were collected through a self-administered survey t...
Publikováno v:
British Journal of Economics, Management & Trade. 17:1-10
Publikováno v:
International Journal of Marketing Studies. 10:86
The current study addresses an important question: is bottled water a commodity? How consumers in Saudi Arabia categorize bottled water? This study provides insights for marketers to understand the transition between commodity and brand. It also adds