Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Sneha Rajput"'
Publikováno v:
Cogent Business & Management, Vol 10, Iss 1 (2023)
AbstractThe aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding’s advantages and drawbacks, and examines
Externí odkaz:
https://doaj.org/article/536814895cab427a996b8f4e9328db4d
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
The growth of the “Internet” and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intenti
Externí odkaz:
https://doaj.org/article/3d6b03819017438eab15b415a4f9b7d3
Publikováno v:
2022 IEEE Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI).
Autor:
Pooja Jain, Sneha Rajput
Publikováno v:
Social and Sustainability Marketing ISBN: 9781003188186
Social and Sustainability Marketing
Social and Sustainability Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3b95b3acf44b6a73ce698715cf8c8a1
https://doi.org/10.4324/9781003188186-26
https://doi.org/10.4324/9781003188186-26
Publikováno v:
Gurukul Business Review. 17
Purpose-In a competitive business environment, repurchasing determines the success rate and growth of an organization. The managers of the organizations are continuously making efforts to establish the name of their brands in the market. Most busines
Autor:
Sneha Rajput
Publikováno v:
An SPSS Guide for Tourism, Hospitality and Events Researchers ISBN: 9780429281068
This chapter explains and elaborates on the term “reliability” and “validity.” The term reliability is the synonym for consistency. In the empirical research, the data once collected with the help of a tool or instrument has to be checked for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::114f753338ac03e0e59e8735e75a766e
https://doi.org/10.4324/9780429281068-12
https://doi.org/10.4324/9780429281068-12
The intervention of information communication technology and technological advancements are rapidly growing and providing means of improvisations to every industry. The technological advancements have offered multifold opportunities to the businesses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7343099e3eef1aef39c02bb7078900ab
https://doi.org/10.1108/978-1-83982-688-720201030
https://doi.org/10.1108/978-1-83982-688-720201030
Publikováno v:
Technological Forecasting and Social Change. 175:121410
Publikováno v:
FIIB Business Review. :231971452110533
In the era of Marketing 4.0, where customers and companies interact online as well as offline, an immense need to understand the actions and reactions of a potential customer is generated. The expectation of the customer is sure to rise in the time a
Publikováno v:
SSRN Electronic Journal.
The Study purposes to establish the relationship between various factors of service quality on student satisfaction. The study was causal in nature, using survey method for data Collection. The sample size used for the study was 300. Respondents incl