Zobrazeno 1 - 10
of 85
pro vyhledávání: '"Slama, Mark"'
Autor:
Slama, Mark, Wolfe, Raymond
Publikováno v:
Journal of Marketing, 1999 Oct 01. 63(4), 135-138.
Externí odkaz:
https://www.jstor.org/stable/1251979
Autor:
Slama, Mark E.1, Tashchian, Armen2
Publikováno v:
Journal of Marketing. Winter85, Vol. 49 Issue 1, p72-82. 11p. 6 Charts.
Publikováno v:
Journal of Marriage and Family, 1983 Aug 01. 45(3), 689-697.
Externí odkaz:
https://www.jstor.org/stable/351675
The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement
Autor:
Celuch, Kevin G., Slama, Mark
Publikováno v:
Journal of Business and Psychology, 1998 Dec 01. 13(1), 115-126.
Externí odkaz:
https://www.jstor.org/stable/25092626
Autor:
Williams, Terrell G., Slama, Mark E.
Publikováno v:
Journal of Consumer Marketing, 1995, Vol. 12, Issue 3, pp. 4-21.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363769510147218
Autor:
Slama, Mark E.1 (AUTHOR), Williams, Terrell G.2 (AUTHOR)
Publikováno v:
Advances in Consumer Research. 1990, Vol. 17 Issue 1, p48-52. 5p. 3 Charts.
Publikováno v:
Advances in Consumer Research. 1988, Vol. 15 Issue 1, p158-162. 5p. 1 Diagram, 4 Charts.
Publikováno v:
Journal of Public Policy & Marketing, 1984 Jan 01. 3, 134-148.
Externí odkaz:
https://www.jstor.org/stable/30000046
Autor:
Slama, Mark, Celuch, Kevin
Publikováno v:
Journal of Business and Psychology, 1995 Sep 01. 10(1), 19-30.
Externí odkaz:
https://www.jstor.org/stable/25092488
Autor:
Celuch, Kevin, Slama, Mark
Publikováno v:
Marketing Education Review. Summer2002, Vol. 12 Issue 2, p13-22. 10p. 3 Charts.