Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Slíž, Miroslav"'
Autor:
Slíž, Miroslav
This diploma thesis presents the application of theoretical concepts of agenda- setting, media framing, public opinion, spiral of silence, social change communication and social marketing, including the specifics of public interest campaigns, on the
Externí odkaz:
http://www.nusl.cz/ntk/nusl-357695
Autor:
Slíž, Miroslav
This diploma thesis presents the application of theoretical concepts of agenda- setting, media framing, public opinion, spiral of silence, social change communication and social marketing, including the specifics of public interest campaigns, on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::73619662d2b56b618137656d495a70ac
http://www.nusl.cz/ntk/nusl-357695
http://www.nusl.cz/ntk/nusl-357695
Autor:
Slíž, Miroslav
The communication project "Changing the paradigm: Smoking in restaurants bothers people" is described in this bachelor thesis. Its goal was social change according to the theory of social marketing by Philip Kotler. The aim was to change the social,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::40f5455d8e2426bfe52c59d2d15a25b7
http://www.nusl.cz/ntk/nusl-339734
http://www.nusl.cz/ntk/nusl-339734