Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Skyler King"'
Publikováno v:
The CASE Journal. 18:745-756
Purpose The purpose of this paper is to provide a medium for in-class discussions on trade-offs in investments in different marketing activities. Research methodology This case used both secondary and primary sources. An examination of the marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c253e3da07212783323c7f05dfe98d0
https://doi.org/10.1108/tcj-09-2021-0149
https://doi.org/10.1108/tcj-09-2021-0149
Publikováno v:
Journal of Education for Business. 97:69-75
Using student evaluations of teaching (SET) to measure teaching effectiveness is controversial. This study explores the effects of memorizing student names on SET ratings and uses the halo effect a...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a66a1335b130e4a9cba58b70e7c4138
https://doi.org/10.1080/08832323.2021.1888277
https://doi.org/10.1080/08832323.2021.1888277
Publikováno v:
Journal of Product & Brand Management. 30:1262-1276
Purpose Past research has demonstrated a health halo for food product labels (e.g. organic), resulting in inflated perceptions of a product’s healthfulness (e.g. low fat). While past studies have focused on labeling and related health claims, the h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9aa1446c7d77db2c98755a80b0fb3102
https://doi.org/10.1108/jpbm-06-2020-2947
https://doi.org/10.1108/jpbm-06-2020-2947
Publikováno v:
Journal of Consumer Marketing. 36:516-526
Purpose This paper aims to investigate inferences consumers make about organic and all-natural labeled products in both food and non-food contexts using the health halo effect as a theoretical foundation. Design/methodology/approach This paper uses t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f569ab6a2ae6f28cfe3f93a94c9e9bb6
https://doi.org/10.1108/jcm-05-2018-2664
https://doi.org/10.1108/jcm-05-2018-2664
Publikováno v:
Journal of Business Research. 98:33-49
We examine how the associative properties of the color red relate to an independent self-view, and their impact on advertising message processing and persuasion. In study 1, using explicit measures, we demonstrate that red is associated with independ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7189738e22ac11c887ad936f4f5a48dc
https://doi.org/10.1016/j.jbusres.2019.01.022
https://doi.org/10.1016/j.jbusres.2019.01.022
'You shouldn't drink too much. The Earth is round. Milk is good for your bones.'Are any of these claims true? How can you tell? Can you ever be certain you are right? For anyone tackling philosophical logic for the first time, here is a practical gui
Publikováno v:
The CASE Journal. 14:635-647
Synopsis VoiceStream was a strong brand within the digital wireless communications industry at the time CEO Robert Dodson led the company. It had a loyal following of customers and a strong reputation for value. Despite pushback from senior managemen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78e51cfbbfbbace78f431e5d3609d8e4
https://doi.org/10.1108/tcj-11-2017-0109
https://doi.org/10.1108/tcj-11-2017-0109
Autor:
Skyler King, Jeff Joireman
Publikováno v:
Social and Personality Psychology Compass. 10:313-326
In 1994, Strathman, Gleicher, Boninger, and Edwards (1994) introduced the 12-item consideration of future consequences scale to measure individual differences in the extent to which people base their decisions on the immediate versus future consequen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36fc4255062947967cc808ea6a26b663
https://doi.org/10.1111/spc3.12252
https://doi.org/10.1111/spc3.12252
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 26:62-79
Volunteers provide billions of dollars of nonpaid labor to nonprofit organizations every year. The purpose of this study is to better understand why volunteers join nonprofit organizations. The central research question examines victim responsibility
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bab34195fb04f43390c07956fedd7f51
https://doi.org/10.1080/10495142.2013.857253
https://doi.org/10.1080/10495142.2013.857253