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pro vyhledávání: '"Singla, Yaman K"'
Autor:
Singh, Somesh, S I, Harini, Singla, Yaman K, Baths, Veeky, Shah, Rajiv Ratn, Chen, Changyou, Krishnamurthy, Balaji
Communication is defined as "Who says what to whom with what effect." A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior, being a downstream effect of the message, carries rich signals about
Externí odkaz:
http://arxiv.org/abs/2405.00942
Autor:
Khurana, Varun, Singla, Yaman K, Subramanian, Jayakumar, Shah, Rajiv Ratn, Chen, Changyou, Xu, Zhiqiang, Krishnamurthy, Balaji
The last few years have witnessed great success on image generation, which has crossed the acceptance thresholds of aesthetics, making it directly applicable to personal and commercial applications. However, images, especially in marketing and advert
Externí odkaz:
http://arxiv.org/abs/2311.10995
Autor:
S I, Harini, Singh, Somesh, Singla, Yaman K, Bhattacharyya, Aanisha, Baths, Veeky, Chen, Changyou, Shah, Rajiv Ratn, Krishnamurthy, Balaji
Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until no
Externí odkaz:
http://arxiv.org/abs/2309.00378
Autor:
Khandelwal, Ashmit, Agrawal, Aditya, Bhattacharyya, Aanisha, Singla, Yaman K, Singh, Somesh, Bhattacharya, Uttaran, Dasgupta, Ishita, Petrangeli, Stefano, Shah, Rajiv Ratn, Chen, Changyou, Krishnamurthy, Balaji
Shannon and Weaver's seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While the technical level deals with the accurate reconstruction of transmitted symbols, the semantic and effectiveness l
Externí odkaz:
http://arxiv.org/abs/2309.00359
Autor:
Bhattacharya, Aanisha, Singla, Yaman K, Krishnamurthy, Balaji, Shah, Rajiv Ratn, Chen, Changyou
Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They incorporate elements like text, visuals, audio, and storytelling techniques, employing devices like emotions, symbolism, and
Externí odkaz:
http://arxiv.org/abs/2305.09758
Autor:
Bhattacharya, Aanisha, Singla, Yaman K, Krishnamurthy, Balaji, Shah, Rajiv Ratn, Chen, Changyou
Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They incorporate elements like text, visuals, audio, and storytelling techniques, employing devices like emotions, symbolism, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b725ba457ae9cc8fa273beb220769e3
http://arxiv.org/abs/2305.09758
http://arxiv.org/abs/2305.09758