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pro vyhledávání: '"Singla, A. K."'
LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generatin
Externí odkaz:
http://arxiv.org/abs/2410.02653
Autor:
Singh, Somesh, S I, Harini, Singla, Yaman K, Baths, Veeky, Shah, Rajiv Ratn, Chen, Changyou, Krishnamurthy, Balaji
Communication is defined as "Who says what to whom with what effect". A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior, being a downstream effect of the message, carries rich signals about
Externí odkaz:
http://arxiv.org/abs/2405.00942
Autor:
Khurana, Varun, Singla, Yaman K, Subramanian, Jayakumar, Shah, Rajiv Ratn, Chen, Changyou, Xu, Zhiqiang, Krishnamurthy, Balaji
The last few years have witnessed great success on image generation, which has crossed the acceptance thresholds of aesthetics, making it directly applicable to personal and commercial applications. However, images, especially in marketing and advert
Externí odkaz:
http://arxiv.org/abs/2311.10995
Autor:
SI, Harini, Singh, Somesh, Singla, Yaman K, Bhattacharyya, Aanisha, Baths, Veeky, Chen, Changyou, Shah, Rajiv Ratn, Krishnamurthy, Balaji
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability studies have been conducted on short-term recall on specific content type
Externí odkaz:
http://arxiv.org/abs/2309.00378
Autor:
Khandelwal, Ashmit, Agrawal, Aditya, Bhattacharyya, Aanisha, Singla, Yaman K, Singh, Somesh, Bhattacharya, Uttaran, Dasgupta, Ishita, Petrangeli, Stefano, Shah, Rajiv Ratn, Chen, Changyou, Krishnamurthy, Balaji
Shannon and Weaver's seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While the technical level deals with the accurate reconstruction of transmitted symbols, the semantic and effectiveness l
Externí odkaz:
http://arxiv.org/abs/2309.00359
Autor:
Bhattacharya, Aanisha, Singla, Yaman K, Krishnamurthy, Balaji, Shah, Rajiv Ratn, Chen, Changyou
Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They incorporate elements like text, visuals, audio, and storytelling techniques, employing devices like emotions, symbolism, and
Externí odkaz:
http://arxiv.org/abs/2305.09758
Autor:
Zheng, Min, Chavda, Vivek P., Vaghela, Dixa A., Bezbaruah, Rajashri, Gogoi, Niva Rani, Patel, Kaushika, Kulkarni, Mangesh, Shen, Bairong, Singla, Rajeev K.
Publikováno v:
In Phytomedicine December 2024 135
Autor:
Xie, Wen, Sharma, Aditi, Kaushik, Hitesh, Sharma, Lalit, Nistha, Anwer, Md Khalid, Sachdeva, Monika, Elossaily, Gehan M., Zhang, Yingbo, Pillappan, Ramkumar, Kaur, Maninderjit, Behl, Tapan, Shen, Bairong, Singla, Rajeev K.
Publikováno v:
In Heliyon 15 August 2024 10(15)
Publikováno v:
In Phytomedicine 25 July 2024 130
Autor:
Wang, Dongyue, Chen, Yi, Li, Jiakun, Wu, Erman, Tang, Tong, Singla, Rajeev K., Shen, Bairong, Zhang, Ming
Publikováno v:
In Phytomedicine 25 July 2024 130