Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Singh Dara Singh, Karpal"'
Publikováno v:
Management şi Marketing, Vol 12, Iss 2, Pp 237-251 (2017)
The objective of this study is to develop and propose a valid and reliable instrument to measure brand equity of CSR driven organizations in Malaysia. An instrument to measure brand equity was constructed with adaptations from two key sources, namely
Externí odkaz:
https://doaj.org/article/3b45db3f22de41cca8f5170110276853
Autor:
Hashemi, Shiva, Jasim Mohammed, Husam, Singh Dara Singh, Karpal, Abbasi, Ghazanfar, Shahreki, Javad
Publikováno v:
Journal of Sport & Tourism; Jun2023, Vol. 27 Issue 2, p161-186, 26p, 1 Diagram, 9 Charts, 1 Graph