Výsledky vyhledávání - "Sinem YEYGEL CAKIR"

Akademický článek

Ziyaretçi Deneyimi ve Sanal Müzeler: Müzelerin Web Sitelerine Yönelik Bir Analiz

Autor: Sinem Yeygel Çakır, Işıl Karpat Aktuğlu

Publikováno v: Selçuk İletişim, Vol 16, Iss 2, Pp 235-266 (2023)

Kültürel mirasın aktarılmasında önemli rol oynayan müzeler, dijitalleşmeyle birlikte gerçek ortamın yanı sıra çevrimiçi ortamlarda da faaliyet göstermektedir. Özellikle deneyimsel pazarlama alanındaki çalışmalar dikkate alındığ

Externí odkaz: https://doaj.org/article/91777f7ccad745e19a6b3b5f9d9fd925

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E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES

Autor: Sinem YEYGEL CAKIR, Aysen TEMEL EGINLI

Publikováno v: Volume: 5, Issue: 1 474-484
International Journal of Business and Management Studies
International Journal of Business and Management Studies, Vol 5, Iss 1 (2013)

Electronic applications have gained importance in Electronic Customer Relationship Management (CRM) together with integrating information transmission technology with especially marketing function actively and communication’s channelling to electro

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::07037df69f4aec34e69f228857ea1830
https://dergipark.org.tr/tr/pub/ijbms/issue/26076/274857

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Akademický článek

THE ROLE OF PERCEPTION IN SHAPING ADVERTISING CONTENTS: AN INVESTIGATION ON PRINTED ADVERTISEMENTS

Autor: Sinem YEYGEL ÇAKIR, Selçuk BAZARCI

Publikováno v: İstanbul Aydın Üniversitesi Dergisi, Vol 11, Iss 2, Pp 217-244 (2019)

Today, it is important that brands add many different elements to the brand communication process in order to convince consumers. Perception is a psychological factor that drives consumer behavior. In addition, it includes how individuals understand

Externí odkaz: https://doaj.org/article/af1213fe7e684f0ba6f28f12512cc9fe

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Akademický článek

MARKALARIN DUYULAR YOLUYLA ŞEKİLLENMESİ: DUYUSAL MARKALAMA

Autor: Sinem YEYGEL ÇAKIR

Publikováno v: Erciyes İletişim Dergisi, Vol 1, Iss 4 (2011)

Koklama, tatma, işitme, dokunma ve görme gibi insanın sahip olduğu 5 duyunun mümkün olduğukadar çoğuna seslenen markalar, hedef kitlelerine deneyimleyecekleri geniş bir alan yaratmaktave marka ile yakın temas kurulmasını sağlayarak, kur

Externí odkaz: https://doaj.org/article/4b1536a67dd34963aaebe224d9b79fbd

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