Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sina Esteky"'
Autor:
Sina Esteky
Publikováno v:
Journal of Marketing Research. 59:1216-1234
This article explores how consumers’ relative spatial location influences their preferences and choices. Drawing on the conceptual metaphor literature, the author proposes that people interpret the abstract concept of risk using a more tangible con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d023bf0839d9e23ecdc8c8f79dbec35
https://doi.org/10.1177/00222437221097382
https://doi.org/10.1177/00222437221097382
Publikováno v:
Business Ethics, the Environment & Responsibility. 31:846-858
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41dba46e652927e497661ea625d30ffc
https://doi.org/10.1111/beer.12433
https://doi.org/10.1111/beer.12433
Autor:
Sina Esteky, S. H. Kalati
Publikováno v:
Journal of Marketing for Higher Education. :1-16
This research examines the effect of branding in higher education on students’ learning outcomes. In three experiments, we show that identical educational material associated with strong (vs. weak ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdbfe89899fad3bea980175bcf632c55
https://doi.org/10.1080/08841241.2021.1975186
https://doi.org/10.1080/08841241.2021.1975186
Publikováno v:
Journal of Consumer Psychology. 28:487-494
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0bf74ea98b3822e7531c454dd9df3659
https://doi.org/10.1002/jcpy.1024
https://doi.org/10.1002/jcpy.1024
Autor:
Sina Esteky
Publikováno v:
Journal of Retailing and Consumer Services. 61:102513
A longstanding assumption underlying retail atmospherics is that positive sensations are inherently more advantageous to sales than negative ones. Using an approach-avoidance motivation framework, we challenge this assumption and highlight situations
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c9604d8c94842a0fa513c9f258be2bbf
https://doi.org/10.1016/j.jretconser.2021.102513
https://doi.org/10.1016/j.jretconser.2021.102513