Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Sin Yan Tse"'
Publikováno v:
European Journal of Marketing. 57:987-1013
Purpose In the era of digital evolution, companies are increasingly deploying digital platforms to optimize operational efficiencies and to connect with customers more directly. However, little is known about whether and how companies can leverage di
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd0414421f41d074aec52584b66f37c0
https://doi.org/10.1108/ejm-11-2021-0837
https://doi.org/10.1108/ejm-11-2021-0837
Publikováno v:
Journal of Hospitality and Tourism Technology. 13:481-499
Purpose This study aims to examine the impact of virtual reality (VR) interactivity elements, including synchronicity, two-way communication and active control, on tourists’ VR memorable experiences, and the subsequent effect on tourists’ word-of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42cc330aaa2a86c82f4c519283ab57d6
https://doi.org/10.1108/jhtt-03-2021-0088
https://doi.org/10.1108/jhtt-03-2021-0088
Publikováno v:
Industrial Marketing Management. 83:301-313
Channel management entails both the evaluating of incumbent business partners and simultaneously seeking potential new partners. In supplier–distributor exchanges, distributors can explore alternative suppliers while still committing to incumbent s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1962d55498ccf01dfa7abdbe14787ade
https://doi.org/10.1016/j.indmarman.2019.05.004
https://doi.org/10.1016/j.indmarman.2019.05.004
Publikováno v:
AMA Summer Academic Conference Proceedings; 2018, Vol. 29, pIN-9-IN-9, 1p