Zobrazeno 1 - 10 of 11 pro vyhledávání: '"Simone Wies"'
1
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Autor: Simone Wies, Alexander Bleier, Alexander Edeling
Publikováno v: Journal of Marketing. 87:383-405
Influencers’ follower count, or indegree, is a key criterion that advertisers use when devising influencer marketing campaigns. However, whether influencers with lower or higher follower count are more effective in generating engagement remains an
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e48fe5ddf771dd8464c83db88c14f1f7
https://doi.org/10.1177/00222429221125131
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2
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump
Autor: Simone Wies, Christine Moorman, Rajesh K. Chandy
Growth and innovation are primary arguments for firms that aim to go public and access resources from the stock market. So it is ironic that going public is, for a majority of firms, associated with a pronounced slump in breakthrough innovation. This
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cdf2d04e71b18a575b98b1025a10a732
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4
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Autor: Simone Wies, Joost M.E. Pennings, Arvid O. I. Hoffmann, Jaakko Aspara
Publikováno v: Journal of Marketing, 83(4), 58-80. SAGE Publications Inc.
Journal of Marketing 83 (2019) 4
Journal of Marketing, 83(4), 58-80
Shareholder complaints put pressure on publicly listed firms, yet firms rarely directly address the actual issues raised in these complaints. The authors examine whether firms respond in an alternative way by altering advertising investments in an ef
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::75acb1f3a28a269bc1494b856e2bd58e
https://cris.maastrichtuniversity.nl/en/publications/3257dc5c-e759-4270-af8c-9f9e3f5624bd
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5
Going Public: How Stock Market Listing Changes Firm Innovation Behavior
Autor: Christine Moorman, Simone Wies
Publikováno v: Journal of Marketing Research. 52:694-709
Although going public allows firms access to more financial capital that can fuel innovation, it also exposes them to a set of myopic incentives and disclosure requirements that constrain innovation. This tension is expected to produce a unique patte
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7bb61f352b651f11e90bfbfb428a8b63
https://doi.org/10.1509/jmr.13.0289
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6
Does Insider Trading Add Credibility to Firm Product Innovation
Autor: Simone Wies, Jeroen Derwall, Hoffmann Arvid, Joost Pennings
Publikováno v: 33rd Annual Conference of the French Finance Association (AFFI)
Wies, S, Derwall, J M M, Hoffmann, A I O & Pennings, J M E 2016, ' Does Insider Trading Add Credibility to Firm Product Innovation? ', Paper presented at 33rd international AFFI Conference (International Conference of the French Finance Association), Liege, Belgium, 23/05/16-25/05/16 .
Maastricht University
45th European Marketing Academy Conference (EMAC) Annual Conference
33rd international AFFI Conference (International Conference of the French Finance Association)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::859be1c761b4b357bdef256bbb49fae8
https://cris.maastrichtuniversity.nl/en/publications/24732fad-880d-40f8-bb8b-e526a9992350
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7
Relationship marketing's role in managing the firm-investor dyad
Autor: Simone Wies, Arvid O. I. Hoffmann, Joost M.E. Pennings
Publikováno v: Journal of Business Research, 64(8), 896-903. Elsevier Science
Journal of Business Research 64 (2011) 8
Journal of Business Research, 64(8), 896-903
This paper develops an interdisciplinary conceptual framework demonstrating the role of marketing in managing investor relationships. The framework illustrates how companies can turn investor relationships into market-based assets by analyzing and ma
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fc4345e43746577c524dcf830e010591
https://doi.org/10.1016/j.jbusres.2010.09.005
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8
The role of educational diversity in investor relations
Autor: Simone Wies, Aida Tutic, Arvid O. I. Hoffmann
Publikováno v: Corporate Communications: An International Journal, 16(4), 311-327. Emerald Group Publishing Ltd.
PurposeThe purpose of this paper is to show the role of educational diversity in improving investor relations (IR) quality and examine how this impacts the number of shareholder activism incidents a firm encounters.Design/methodology/approachThe pape
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::777fcd8fbafc99153b615bca5049896c
https://doi.org/10.1108/13563281111186959
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10
The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments
Autor: Simone Wies, Joost M.E. Pennings, Jaakko Aspara, A.O.I. Hoffmann
Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
Research in the marketing-finance interface increasingly recognizes that firms’ marketing actions in the product market can have spillover effects on the behavior of financial market participants (Srinivasan and Hanssens 2009). For example, compani
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b079f037ddf867727707fbf644e7522
https://research.wur.nl/en/publications/the-influence-of-shareholder-complaints-on-companies-product-adve-2
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