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Autor:
Simone Ng, Gabriel Ogunmokun
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
Although exporting has received considerable attention in the international marketing literature (e.g. Aaby & Slater 1989; Axinn 1988; Baker 1992; Bijimolt 1993; Bijmolt & Zwart 1994; Bilkey 1978; Buckley et al 1988; Calof 1993, 1995; Cavusgil & Naor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da763c8040ae531dc649a8b776680809
https://doi.org/10.1007/978-3-319-17320-7_116
https://doi.org/10.1007/978-3-319-17320-7_116
