Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Simone Krouwer"'
Publikováno v:
Advances in advertising research (Vol. XI) : designing and communicating experience / Waiguny, M.K.J. [edit.]; Rosengren, S. [edit.]
Advances in Advertising Research (Vol. XI) ISBN: 9783658322007
Advances in Advertising Research (Vol. XI) ISBN: 9783658322007
This research investigates to what extent message sidedness and advertiser credibility can positively influence readers’ perceptions of native advertisements, advertisers and news websites, once readers are aware that they are looking at an adverti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f47e0f5ae2ebff3251d5815c80d6d33c
https://hdl.handle.net/10067/1860780151162165141
https://hdl.handle.net/10067/1860780151162165141
Publikováno v:
International journal of advertising
As readers often do not recognize the commercial nature of native advertising on news websites, clear disclosures are required to prevent deception. The present study therefore tests whether and how providing disclosures with more detailed informatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::903c6b4754114e9a8ec3098e9164e346
https://repository.uantwerpen.be/docman/irua/be4fa7/157271_2020_02_21.pdf
https://repository.uantwerpen.be/docman/irua/be4fa7/157271_2020_02_21.pdf
Publikováno v:
Journal of interactive advertising
While several studies have focused on native advertisements' disclosures, little research has been conducted on native advertisements' content. Therefore, this study investigated the influence of both disclosure recognition and brand presence on read
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a8f626ed8ef7c34e942c3f352c07c445
https://doi.org/10.1080/15252019.2017.1381579
https://doi.org/10.1080/15252019.2017.1381579
Publikováno v:
Journal of media business studies.
Mobile news consumption is rising quickly, just as the appearance of native advertisements on mobile news platforms, yet little is known about readers mobile native advertising recognition and perceptions. This qualitative study, therefore, explores
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::873e35de21c997793718c0ca916bd756
https://hdl.handle.net/10067/1572700151162165141
https://hdl.handle.net/10067/1572700151162165141
Autor:
Simone Krouwer, Karolien Poels
Publikováno v:
Advances in advertising research VIII: challenges in an age of dis-engagement / Zabkar, Vesna [edit.]; et al.
Advances in Advertising Research VIII ISBN: 9783658187309
Advances in Advertising Research VIII ISBN: 9783658187309
The online media and advertising landscape has quickly changed in the past few years, and both media and advertisers are facing several major challenges. Consumers are more trained than ever to ignore traditional banner advertisements (Hill, 2013), a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::906a76a7530e4de8095395a706ef1533
https://hdl.handle.net/10067/1471330151162165141
https://hdl.handle.net/10067/1471330151162165141