Zobrazeno 1 - 10
of 61
pro vyhledávání: '"Simona VINEREAN"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 2, Pp 958-974 (2024)
The surge in mobile shopping faces a challenge as not all potential consumers are comfortable with this mode. Retailers need a deeper understanding of factors influencing user experience to enhance marketing strategies. Despite extensive research, a
Externí odkaz:
https://doaj.org/article/fee99b61b7964841ba67a8d7bbd90e0f
Autor:
Simona Vinerean, Alin Opreana
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 7, Pp 2633-2654 (2021)
Customer engagement has emerged as a vital component in social media marketing strategies, prompting considerable interest from both marketers and academics. This study investigates customer engagement (CE) in a framework that includes three antecede
Externí odkaz:
https://doaj.org/article/3195b810975644159d25c7869d8b13d7
Publikováno v:
Mathematics, Vol 11, Iss 14, p 3257 (2023)
In recent years, bank-related decision analysis has reflected a relevant research area due to key factors that affect the operating environment of banks. This study’s aim is to develop a model based on the linkages between the performance of banks
Externí odkaz:
https://doaj.org/article/43329bbd4b414adfa87e39ed0fd2a5e2
Autor:
Simona VINEREAN
Publikováno v:
Expert Journal of Marketing, Vol 8, Iss 2, Pp 140-150 (2020)
The COVID-19 pandemic has impacted our daily behavior, from interactions with friends, colleagues, and family, to safety measures and working. Additionally, this pandemic has dramatically changed consumers’ shopping behavior. The purpose of this re
Externí odkaz:
https://doaj.org/article/5ababebb76c243c6b5baa5c9df167838
Autor:
Simona VINEREAN, Alin OPREANA
Publikováno v:
Expert Journal of Marketing, Vol 7, Iss 2, Pp 144-152 (2019)
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Externí odkaz:
https://doaj.org/article/caa71faa035545619f8d4ee02a9f36a2
Autor:
Simona VINEREAN
Publikováno v:
Expert Journal of Marketing, Vol 5, Iss 1, Pp 28-35 (2017)
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in thei
Externí odkaz:
https://doaj.org/article/479777be782543309690af8169d27e38
Autor:
Simona VINEREAN, Alin OPREANA
Publikováno v:
Expert Journal of Marketing, Vol 3, Iss 2, Pp 35-50 (2015)
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, consider
Externí odkaz:
https://doaj.org/article/aa19f08df0854dad99a6e9a032316cdc
Autor:
Alin OPREANA, Simona VINEREAN
Publikováno v:
Expert Journal of Marketing, Vol 3, Iss 1, Pp 29-34 (2015)
Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people inter
Externí odkaz:
https://doaj.org/article/dd9c71bbbeeb4a56bcd2de12e5e27712
Publikováno v:
Expert Journal of Marketing, Vol 3, Iss 1, Pp 17-28 (2015)
Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian factors. However, there are other influences, both exogenous and endogenous, that may impac
Externí odkaz:
https://doaj.org/article/d79a317253c646e781bfc149e0d63bf8
Autor:
Alin OPREANA, Simona VINEREAN
Publikováno v:
Expert Journal of Economics, Vol 3, Iss 1, Pp 77-92 (2015)
In this paper it, we have conducted a factor analysis which implied determining the international research directions that have characterized the period following the outbreak of the crisis in 2007 and 2008-2011. In this research, we used secondary d
Externí odkaz:
https://doaj.org/article/97914f62f5e048d7a139bc1aaf475659