Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Simona Šályová"'
Publikováno v:
International Review of Management and Marketing, Vol 7, Iss 2, Pp 83-91 (2017)
In the context of highly competitive global markets, changing customer needs, increasing dynamics of business environment, growing quality of products and the other factors managers try to identify and apply the most suitable and effective theories w
Externí odkaz:
https://doaj.org/article/fe9e480a0f8e461c87d192d0515daef4
Publikováno v:
CBU International Conference Proceedings. 5:437-442
Market orientation represents an established concept whose implementation leads to the achievement of superior performance. Specific features of market-oriented companies are the subject of many studies for years. The purpose of this article is to ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b61913a3a209cffe79c423df24102607
https://doi.org/10.12955/cbup.v5.962
https://doi.org/10.12955/cbup.v5.962
Publikováno v:
Procedia Economics and Finance. 34:622-629
In theory, marketing orientation represents established concept using a wide spectrum of approaches, methods and tools and it may be considered as a strategy for achieving sustainable competitive advantage. Although this concept has been thoroughly e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83db643bade5d7908db17515d20750d2
https://doi.org/10.1016/s2212-5671(15)01677-9
https://doi.org/10.1016/s2212-5671(15)01677-9