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Publikováno v:
Schijns, J M C, Gelderman, C, Lambrechts, W D B H M & Vijgen, S 2021, ' Green marketing as an environmental practice : The impact on green satisfaction and green loyalty in a business-to-business context ', Business Strategy and the Environment, vol. 30, no. 4, pp. 2061-2076 . https://doi.org/10.1002/bse.2732
Business Strategy and the Environment, 30(4), 2061-2076. John Wiley and Sons Ltd
Business Strategy and the Environment, 30(4), 2061-2076. John Wiley and Sons Ltd
Many companies have developed a green marketing strategy, aimed at promoting and selling green environmental products. While the majority of articles on this topic report on studies in a business-to-consumer setting, this research focusses on the imp