Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

Autor: Cees J. Gelderman, J.M.C. Schijns, Simon Vijgen, Wim Lambrechts

Publikováno v: Schijns, J M C, Gelderman, C, Lambrechts, W D B H M & Vijgen, S 2021, ' Green marketing as an environmental practice : The impact on green satisfaction and green loyalty in a business-to-business context ', Business Strategy and the Environment, vol. 30, no. 4, pp. 2061-2076 . https://doi.org/10.1002/bse.2732
Business Strategy and the Environment, 30(4), 2061-2076. John Wiley and Sons Ltd

Many companies have developed a green marketing strategy, aimed at promoting and selling green environmental products. While the majority of articles on this topic report on studies in a business-to-consumer setting, this research focusses on the imp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::318e187bb79aa8489eff3209d0f34bbc
https://doi.org/10.1002/bse.2732

Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context.

Autor: Gelderman, Cees J., Schijns, Jos, Lambrechts, Wim, Vijgen, Simon

Publikováno v: Business Strategy & the Environment (John Wiley & Sons, Inc); May2021, Vol. 30 Issue 4, p2061-2076, 16p, 3 Diagrams, 6 Charts