Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Simon J. Blanchard"'
Publikováno v:
Journal of Consumer Research. 49:359-372
Publikováno v:
Journal of Public Policy & Marketing. 41:203-205
Publikováno v:
Data Mining and Knowledge Discovery. 35:2341-2368
Clustering algorithms help identify homogeneous subgroups from data. In some cases, additional information about the relationship among some subsets of the data exists. When using a semi-supervised clustering algorithm, an expert may provide addition
Publikováno v:
Journal of Retailing. 97:405-423
Franchisors often modify the contract terms offered to prospective (new) franchisees – to incentivize growth in the number of franchisees, to access capital, or to improve their financial performance. We argue that changes in contract terms offered
Autor:
Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin
Publikováno v:
Journal of Marketing. :002224292211509
This research challenges the entrenched belief that financial vulnerability affects only low-income consumers. Instead, most consumers across the socioeconomic spectrum experience varying degrees of financial vulnerability at different points during
Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues
Publikováno v:
Journal of Marketing Research. 57:878-899
This article proposes a measurement approach to determine how consumers prefer to locate themselves in proximity to others during consumption experiences, such as when they purchase reserved seating tickets to a performance. Applied to data from loca
Publikováno v:
Fuzzy Sets and Systems. 389:66-92
K-medoids clustering is among the most popular methods for cluster analysis despite its use requiring several assumptions about the nature of the latent clusters. In this paper, we introduce the Convex Fuzzy k-Medoids (CFKM) model, which not only rel
Publikováno v:
RecSys
Predicting locational choices (i.e., where one chooses to sit) is a challenging task because preferences are highly heterogeneous and depend not only on the location of the seats in the environment but also on the location of others. In the present r
Autor:
Simon J. Blanchard, Kurt A. Carlson
Retail investors increasingly have access to both platforms that allow for sophisticated trading strategies - those profit in ways other than by selling an owned stock after price increase – and to financial-analyst reports upon which to build inve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d2954c387b78db580af598fa5140f3b
https://psyarxiv.com/we4ax
https://psyarxiv.com/we4ax
Publikováno v:
Journal of Marketing. 82:127-145
Intuition suggests that a salesperson should not refer consumers to a competitor for products that they both sell. However, myriad examples reveal salespeople doing just that. The authors study specialist competitor referrals, a sales strategy by whi