Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Simon Blampied"'
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 18:90-108
Purpose This study aims to consider the impact of market orientation and learning orientation on organisational performance in the context of small- and medium-sized enterprises (SMEs) in Cape Town, South Africa. SMEs play a vital role in developing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::696994b19478421416f46f168e554272
https://doi.org/10.1108/jrme-06-2015-0033
https://doi.org/10.1108/jrme-06-2015-0033
Publikováno v:
African Journal of Business Management. 9:212-222
There is a worldwide trend toward loyalty marketing, and companies are implementing loyalty strategies aimed at cultivating strong relationships with their customers. Due to this increased importance and relevance that is attached to loyalty programm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0bc81fb2bfd131484731d9229ff5cfc
https://doi.org/10.5897/ajbm2014.7670
https://doi.org/10.5897/ajbm2014.7670
Publikováno v:
Journal of Food Products Marketing. 20:362-389
Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be6e8d2b14c2b86650acd7f600e0f70c
https://doi.org/10.1080/10454446.2013.807402
https://doi.org/10.1080/10454446.2013.807402