Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Silvio Cardinali"'
Publikováno v:
Human Systems Management. :1-13
BACKGROUND: The sales stereotype has been studied since the beginning of the last century; in particular, the perceptions held by university students are relevant, because they may be reluctant to consider a career in sales due to common misconceptio
Publikováno v:
Journal of Service Theory and Practice. 33:237-256
PurposeThis study aimed to provide an exploratory analysis of digitalization processes in small professional service firms (SPSFs) by examining their main drivers and barriers and their impact on customer management practices, considering the intra-o
Publikováno v:
Industrial Marketing Management. 107:433-449
Autor:
Kan Li, Giulia Cipolletta, Corinne Andreola, Anna Laura Eusebi, Barbara Kulaga, Silvio Cardinali, Francesco Fatone
Publikováno v:
Environment, Development and Sustainability.
Autor:
Alex Bizzarri, Silvio Cardinali
Publikováno v:
Journal of Philanthropy and Marketing.
Publikováno v:
Industrial Marketing Management. 101:208-222
Autor:
Barbara Kulaga, Silvio Cardinali
Publikováno v:
Open Journal of Business and Management. 10:281-296
Publikováno v:
Journal of Business & Industrial Marketing. 36:615-629
PurposeThis paper aims to explore the impact of salespeople’s goal orientation and self-regulatory mode on their performance through sales ambidexterity and sales technology infusion (STI) using a sales technology ecosystem approach.Design/methodol
Publikováno v:
British Food Journal. 123:31-47
PurposeThe main objective of this study is to assess the applicability and robustness of the information motivation behavioural skills (IMB) model in determining dietary supplement usage of pregnant and breastfeeding women. More specifically, we exam
Publikováno v:
Journal of the Knowledge Economy. 10:1808-1830
This paper explores the effects of brand licensing on brand orientation and brand capabilities for fashion small to medium-sized enterprises (SMEs) in domestic and international markets. This work’s aim is to examine whether and how brand licensing